About

We’re looking for an experienced Webflow Conversion Specialist to lead a 2–3 week optimization sprint focused on improving on-site conversion and affiliate performance ahead of Thanksgiving. The client is a category leader in child safety education with a large, trusted audience and strong organic traffic. The site already performs well in engagement and clicks — but visitors often leave before purchasing. The next phase is to optimize the site’s UX, analytics, and content flow for shopability and conversion across both digital products and Amazon affiliate links. This is not a basic Webflow build — we’re looking for someone who understands behavior, analytics, and UX psychology, can craft the strategy and execute changes and improvement directly in Webflow. You’ll audit the current experience, propose a data-backed optimization plan, and directly implement changes within Webflow.