About

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road. QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community. The Opportunity, Your Team Reporting to the President of HSN & US Brand Merchandising, the Vice President, Brand Marketing supports QVC US and HSN, and leads strategic brand development and marketing excellence across both flagship retail brands. This role will shape the future of our brand identity and set the direction for marketing strategies and creative campaigns that drive customer engagement, loyalty, and business growth. Who We Are QVC empowers shoppers with knowledge and shares insights in a lively and engaging way. We offer an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and we connect shoppers to interesting personalities, engaging stories and award-winning customer service. QVC reaches more than 200 million homes worldwide via its 13 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages. Where You'll Work This role is hybrid and will require you to be onsite at our US Headquarters in West Chester, PA, several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states: Pennsylvania, New Jersey, or Delaware to be considered. Relocation assistance is available for this role. Your Impact Develop and execute integrated brand marketing strategies for QVC US and HSN, driving awareness, engagement, and loyalty. Lead cross-functional teams including multiple directors and managers across four key areas: Brand Creative (look, feel, tone), Integrated Marketing/Events/Advertising (go-to-market strategies), Customer Marketing & Loyalty (journey optimization), and Brand Social/PR/Talent (talent ROI and organic social). Manage significant budgets across brand creative, integrated marketing, customer loyalty, and social/PR initiatives. Champion customer insights and data-driven decision-making to inform brand positioning, partnering with C-suite executives to shape company strategy and resource allocation while attracting new prospective shoppers to QVC US and HSN. Partner with merchandising, digital, content, and growth (Social/ Streaming) commerce teams to ensure brand consistency, establish governance frameworks, and maximize business results across all customer touchpoints. Represent the brands externally, building strategic partnerships and elevating our market presence, brand esteem and relevance. Foster a culture of innovation, inclusivity, and high performance across the Brand Marketing function by modeling QVC Group's leadership competencies. What You Bring 15+ years of progressive marketing leadership experience with 8+ years in senior brand roles, ideally in retail, e-commerce, or media, with proven success building and scaling brands. Track record of managing $30M+ budgets and leading brand transformations in fast-paced, customer-focused environments with demonstrated P&L impact. Expertise in digital transformation, data analytics, and omnichannel marketing with deep knowledge of integrated marketing communications across traditional and digital channels. Exceptional executive presence with proven ability to influence C-suite stakeholders, lead diverse teams of directors and managers, and drive results through agility and strategic vision. Demonstrated ability to lead with agility, drive results, and inspire Remote work is not permitted in NYC at this time. #LI-Hybrid #LI-MG3 Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits. QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at workwithus@qvcgrp.com for assistance. If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions. Join Our Team! QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs. QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community. QVC Group has team members in the U.S., the U.K., Germany, Japan, Italy, Poland and China. We’re an inspired and diverse team that comes together to combine shopping and entertainment for millions of highly discerning shoppers. It’s a fun, fast-paced world, and what really sets us apart is our culture and talent experience. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers! Applicant Privacy Notice