About

Project Overview Clinique Molière, a premier startup midwifery and women’s health practice, is seeking an experienced video content creator to produce 2-3 professional commercials for social media (Instagram, Facebook), YouTube, and Google advertising platforms. About Clinique Molière We are a dedicated birth center and women’s health practice that provides personalized, holistic maternal care. Our mission is to empower women through every stage of their reproductive health journey with compassionate, evidence-based midwifery care in a safe, comfortable environment. Project Scope We need 2-3 short-form video commercials (30-60 seconds each) that communicate our unique value proposition to expectant mothers and women seeking comprehensive reproductive healthcare. Video Themes: 1. Birth Center Care - Highlighting the personalized, home-like environment vs. traditional hospital settings 2. Women’s Health Services - Showcasing our comprehensive approach to women’s wellness beyond pregnancy 3. Maternal Health Journey- Emphasizing our continuous care model from preconception through postpartum Our Value Proposition (Key Messages to Convey): 1. Personalized Care - One-on-one attention throughout your entire pregnancy journey - Longer appointments (not rushed 15-minute visits) - Continuity of care with the same nurse-midwife from first visit through delivery and postpartum 2. Empowering Experience - Woman-centered approach that respects your birth preferences - Evidence-based care that honors your choices and autonomy - Education and support to help you make informed decisions 3. Safe & Comfortable Environment - Homelike birth center setting designed for comfort and dignity - Advanced medical equipment and monitoring when needed - Lower intervention rates while maintaining excellent safety outcomes 4. Holistic Approach - Comprehensive women’s health services beyond just pregnancy - Emotional and physical support throughout your journey - Focus on wellness, prevention, and whole-person care 5. Expert Midwifery Care - Highly trained, certified nurse-midwives with extensive experience - Collaborative care model with physician backup when needed - Proven track record of positive birth outcomes and patient satisfaction What We’re Looking For: Required Skills & Experience: - Proven experience creating healthcare or wellness video content - Portfolio demonstrating storytelling ability and emotional connection - Experience with social media video formats and YouTube advertising - Ability to work with sensitive healthcare topics professionally and authentically - Understanding of vertical and horizontal video formats for different platforms Preferred Qualifications: - Previous work in maternal health, women’s health, or healthcare marketing - Experience creating content that resonates with diverse audiences - Knowledge of what drives engagement on Instagram, Facebook, and YouTube - Ability to capture authentic, warm, and empowering tone Technical Requirements: - Professional video production equipment - Video editing capabilities - Ability to deliver in multiple formats (1:1, 9:16, 16:9) - Color grading and audio mixing skills Deliverables: - 2-3 completed video commercials (30-60 seconds each) - Multiple format versions for different platforms - Raw footage files - 2-3 rounds of revisions included - Final files optimized for social media and YouTube advertising Production Approach: We’re open to various creative approaches including: - Testimonial-style featuring real patients (with consent) - Lifestyle/narrative storytelling - Animated or mixed-media content - Day-in-the-life at our birth center (if needed) - Educational content with warm, engaging delivery *Note:We value authenticity over overly polished corporate feel. The tone should be warm, empowering, reassuring, and genuine. Project Timeline: - Initial consultation and concept development: Week 1 - Script/storyboard approval: Week 2 - Production: Weeks 3-4 - Revisions and final delivery: Week 5-6 **Total estimated timeline: 4-6 weeks** To be considered, please include: *Portfolio/Reel** - Examples of similar healthcare or wellness video work *Approach** - Brief description of how you would approach this project *Timeline** - Your availability and proposed production schedule *Quote** - Itemized pricing for the deliverables listed *Questions** - Any questions you have about the project or our practice Why This Project Matters: Every day, women are searching for healthcare providers who will truly listen to them, respect their choices, and provide expert care with compassion. These videos will help expectant mothers and women seeking care find a practice that offers an alternative to rushed, impersonal healthcare experiences. Your work will directly impact women’s ability to make informed choices about their care and find a provider who aligns with their values. We look forward to collaborating with a creative professional who shares our passion for empowering women and improving maternal healthcare experiences. If you have questions or would like to discuss this project further before applying, please don’t hesitate to reach out.