About

TRIAL & EXPECTATIONS ================================================== - Paid trial: strictly 2 hours - Task: SOP-guided SEO/AEO optimization (keyword targeting, on-page edits, Q&A content draft) - Evaluation: Accuracy, documentation, keyword implementation, communication ABOUT THE BRAND ================================================== Creative Energy Candles is a woman-owned, eco-luxe wellness brand hand-poured in Columbia, SC. We make 2-in-1 lotion candles: clean-burning, plant-based candles that melt into warm, vitamin-rich lotion. For 15+ years, we’ve been trusted by 2,500+ wholesale partners — from spas and boutiques to resorts and hospital gift shops. We’ve been featured in Oprah, Women’s Health, Fox & Friends, and MSN. Our next growth phase: - Wholesale acquisition (priority) - Direct-to-consumer (Shopify) expansion JOB OVERVIEW ================================================== We’re seeking a skilled **SEO & AEO (Answer Engine Optimization) Assistant** to help Creative Energy Candles become the #1 lotion candle brand across both: 1. Traditional search engines (Google, Bing) 2. AI-powered search platforms (ChatGPT, Perplexity, Gemini, etc.) WHAT YOU’LL DO ================================================== Wholesale SEO (Priority): - Research and target B2B keywords: “wholesale lotion candles,” “spa gift candle supplier,” “eco-friendly candles bulk.” - Optimize wholesale landing page with keyword-rich copy, FAQs, and schema. - Build backlinks from trade publications, wholesale directories, and spa/gift industry blogs. DTC SEO & AEO: - Optimize product pages (French Fig & Amber, Luxe Glass, CBD Series) for Google + AI answer engines. - Create structured FAQ/explainer content designed for AI citations. - Improve long-tail visibility for searches like “candles that turn into lotion.” AI Search Optimization (AEO): - Map Q&A prompts (“What is a lotion candle?” “Are lotion candles safe for skin?”). - Format content in conversational, AI-friendly Q&A format. - Track brand/product mentions inside AI results, and adjust strategy. Technical SEO: - Run audits (speed, mobile, crawlability, Shopify SEO). - Implement JSON-LD structured data (products, FAQs, reviews). - Ensure wholesale + DTC collections are structured for indexing and AI scraping. TOOLS YOU’LL USE ================================================== - Shopify (on-page SEO) - Google Search Console, Ahrefs/SEMRush, Ubersuggest (keyword research) - Screaming Frog or similar audit tools - AI tools: ChatGPT, Perplexity, Gemini - Google Docs/Sheets for tracking SUCCESS METRICS ================================================== - Top 3 rankings for wholesale keywords (e.g., “wholesale lotion candles”) - AI platforms citing our brand for lotion candle questions - DTC product pages optimized + indexed - Growth in wholesale leads + qualified organic traffic COMPENSATION & ENGAGEMENT ================================================== - $3–$5/hour (entry-level execution role, trial-first) - 10–15 hours/week to start - Long-term partnership if results are proven HOW TO APPLY ================================================== Please reply with: 1. Why you’re interested in SEO + AEO work for a wellness brand 2. Confirmation you’re comfortable with SOPs, keyword tracking, and structured Q&A content 3. Example SEO/AEO tasks you’ve done before (if any) 4. Your expected hourly rate 5. Weekly availability ================================================== IMPORTANT: PAID TRIAL – STRICTLY 2 HOURS ================================================== Once we start the contract, you will be assigned a **2-hour paid trial task**. Even though the Upwork contract may show a 5-hour weekly limit, **please do not exceed 2 hours** until we review your work.