About

• Description
• O’Neill Vintners & Distillers was founded in 2004 with a simple idea from our founder, Jeff O’Neill, that great wines should be enjoyed by all. We believe those wines must be of exceptional quality, centered around our core belief that doing the right thing for our employees, consumers, partners, and the planet is key to a sustainable future. As our family-owned business has grown, so has our belief in business as a force for good. We are proud to be an industry leader in sustainability and a Certified B Corporation.

• We are one of California's largest wineries, with operations in Larkspur, Sonoma, Paso Robles, and Parlier, CA. Our award-winning portfolio of consumer brands includes Line 39, FitVine, Harken Chardonnay, Rabble, Charles Woodson’s Intercept, Robert Hall, Allegro Cellars, Ram’s Gate, Substance, ViNO, 209 Gin, and BrandyLab.

• The Trade Marketing Manager plays a key role in shaping and executing marketing programs that drive sales through distributor, wholesale, retail, and on-premise channels. This position focuses on creating initiatives that influence the trade (retail partners, on-premise accounts, and distribution networks) to enhance demand and visibility at the point of purchase. Responsibilities include developing retail promotions, overseeing point-of-sale materials, collaborating closely with sales teams, and applying market insights to ensure alignment with broader brand objectives.

• Requirements

DUTIES AND RESPONSIBILITIES

• The following reflects management’s definition of essential functions for this job, but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or other reasons.
• Collaborate with brand marketing and sales leadership to develop comprehensive annual trade marketing plans across retail and on-premise channels. Convert brand strategies into thoughtful, channel-specific programs with clearly defined priorities and measurable tactics that support both sales targets and brand-building goals.
• Lead the creative direction and strategic development of a full range of impactful point-of-sale materials designed to drive consumer engagement and purchase. Partner with sales teams to identify needs by market, retailer, and channel. Manage all stages of POS development, from concepting and sampling to execution and post-campaign analysis, while working closely with internal creative teams and external vendors to ensure accuracy, consistency, and quality.
• Foster a culture of collaboration, accountability, and continuous improvement within the trade marketing team, providing coaching and mentorship to support individual and team growth.
• Lead the development of branded merchandise, ensuring all items reflect brand standards.
• Drive the couponing strategy using historical data to design competitive programs across platforms, including instant-redeemable and mail-in offers. Maintain close alignment with brand and sales teams to support the annual couponing calendar.
• Identify and implement shopper marketing initiatives that strengthen relationships with key accounts and encourage the in-store purchasing of our brands. Partner with the National Accounts team to create an annual shopper marketing calendar encompassing programming, POS support, and media activation. Assess campaign performance using syndicated and other relevant data sources.
• Partner and support national account on-premise with RFPs and ongoing in-market support, including educational tools and program creation.
• Communicate key trade marketing initiatives, trends, and promotional performance to senior leadership to support informed strategic decision-making.
• Work as the primary liaison between sales and brand teams to support cross-functional initiatives and uncover opportunities to grow market share, including cross-merchandising efforts, sweepstakes, and seasonal promotions.
• Partner with the DTC team to develop marketing content and promotional strategies for online retail partners such as Instacart, DoorDash, and distributor e-commerce platforms.
• Help craft messaging and programs that emphasize our B Corp values and brand commitments to transparency, equity, and the planet

QUALIFICATIONS

• To fulfill this job successfully, an individual must be able to perform each essential duty. The requirements listed below represent the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Minimum Qualifications
• 4+ years of experience in trade marketing or shopper marketing for CPG products
• 1-2 years of experience managing direct reports or cross-functional teams
• Solid understanding of the retail and on-premise marketing landscape, both in-store and online
• Strategic thinking with the ability to lead annual planning to implementation and ongoing optimization
• Excellent communication and cross-functional project management skills
• Self-starter with great organizational skills, ability to multitask, and work in a fast-paced environment; exceptional sense of urgency, with strong aptitude for learning and problem-solving
• Proficient in Microsoft Office (including advanced Excel and PowerPoint skills)
• Experience with Canva, DAM systems, Power BI/Tableau, Nielsen/IRI data
• Ability to travel up to 25% to various customer meetings, trade shows, and visits to our company properties.

• Preferred Qualifications
• Bachelor's degree in Marketing, Business, Sustainability, or a related field is preferred
• 3+ years of experience in the wine/alcohol/beverage industry
• Proven success working with a distributor network and knowledge of the 3-tier system

CULTURAL BEHAVIORS

• O’Neill team members are Forward Thinkers. Hard Working without Drama. Friendly Problem Solvers who work as One Team to Always Deliver.

PHYSICAL/MENTAL REQUIREMENTS

While performing the duties of this job, the employee is frequently required to do the following

• Sit for prolonged periods.
• Perform some repetitive motion activities.
• Coordinate multiple tasks simultaneously.
• Lift, move, and stack boxes up to 40 lbs.
• Maintain focus and attention to detail in a fast-paced environment.
• Ability to manage prolonged screen time effectively without compromising productivity or attention to detail.

WORK ENVIRONMENT

• Work normally occurs in a temperature-controlled office environment with low to medium noise levels.

• O’Neill Vintners & Distillers offers a competitive salary and comprehensive benefits package, including medical, dental, vision, and life insurance coverage, short- and long-term disability, a 401(k) with a company match, Paid Time Off, holidays, and more.

• O’Neill Vintners & Distillers is an equal opportunity employer. All aspects of employment, including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

• All candidates must pass a comprehensive background check and drug screen and adhere to all Company, Federal, and State Food Safety Regulations and Policies. This organization participates in E-Verify.

• NOTICE TO THIRD-PARTY AGENCIES
• Please be aware that we do not accept unsolicited resumes from recruiters or employment agencies. Without a signed Recruitment Services Agreement in place, we cannot consider or approve any referral fees or recruiter compensation. If a recruiter or agency submits a candidate or resume without such an agreement, we reserve the right to engage with or hire that candidate without any financial obligation to the recruiter or agency.