About

We’re a fast-growing **women’s wellness** brand looking for a **Social Media Strategist** who can help us level up our Instagram + TikTok presence with **smart strategy and high-performing content**. You’ll help shape the content plan, generate ideas, and produce simple assets weekly (static posts + basic video edits). --- ### ✅ **Core Responsibilities** - Develop and refine our **content strategy** for IG + TikTok - Create a **monthly content plan** based on trends + performance - Design scroll-stopping **static ads + carousels** in Canva - Occasionally edit short videos using CapCut (Nice to have) - Repurpose top-performing posts into different formats - Use AI tools (ChatGPT / Gemini) to accelerate content creation - Provide **performance insights** to optimize the strategy --- ### 🎯 **Requirements** - Demonstrated experience growing **women-focused beauty/wellness** accounts - Strong English + ability to write on-brand captions - Understands hooks, social psychology, conversions, and audience intent - Creative and proactive — brings **strategic recommendations** - Familiar with IG + TikTok creator/UGC content styles - Organized and efficient with deadlines --- ### ⭐ Nice to Have - CapCut skills for simple Reels/TikTok editing - Familiarity with paid static ads and TOF/MOF messaging - Basic analytics/reporting skills ### 📌 To Apply: 1️⃣Examples of brands you’ve helped define or grow from early stages 2️⃣ Campaigns or feeds that reflect your ability to create identity through strategy 3️⃣ A short summary of how you’d approach shaping a Women Supplement Brand social identity and traction plan