About

Hi, I'm a retired former product manager at Microsoft, working on a free mindfulness/meditation application which I'd like to release in the next few weeks. While familiar with creating a good product, I have no experience at marketing one or getting engagement on social media. While I believe I'll be creating most of the content myself, I'm looking for an advisor familiar with social media marketing to help me figure out the best way to do it. Strongly prefer people in the EU or Asia, for ease of timezone coordination. If you're interested, please reply with some initial thoughts on: - How do you choose which platform to work with? - How do you get ideas for content to create? - How do you test what resonates with viewers?