About

JOB DESCRIPTION I’m looking for a hands-on Social Media Manager to help me build a powerful personal brand and fill my coaching calendar with qualified leads. I’m a health & performance coach, surfer, world traveler, and investor. I coach high-income men (40–60) — entrepreneurs, executives, and professionals — who want to: Feel 10 years younger Lose stubborn fat Optimize hormones Get their energy, confidence, and edge back Surf, travel, and live fully again My brand is all about longevity, performance, surf lifestyle, adventure, and high-level living. Now I need a social media partner to help me show up like it online. WHAT I NEED I’m looking for someone who can own social media for me (with my input), not just “post whatever I send.” You will help me: Turn my ideas, videos, and voice notes into scroll-stopping content Grow my audience on: Instagram YouTube Shorts (and eventually LinkedIn) Turn followers into DMs, leads, and booked calls This is an ongoing role with a paid 30-day trial to start. RESPONSIBILITIES Plan a simple weekly content calendar 4–7 short-form videos per week 2–3 carousels or text posts when needed Help craft: Hooks Angles Storylines …specifically for busy, high-achieving men 40–60 Write captions in my voice: Energetic Motivational Casual and real (no fluffy guru talk) Do basic video editing for Reels/Shorts: Jump cuts Subtitles Simple b-roll / overlays Post content and optimize: Thumbnails / covers Hashtags Timing Manage basic engagement: Reply to comments Help with DM frameworks (I’ll support on the sales side) Track and report weekly: Views, reach Saves & shares Follower growth DMs & booked calls MUST-HAVES Please ONLY apply if you: Have experience growing coaches / consultants / creators, not just local cafés Ideally have worked in: Health / fitness Men’s performance Mindset / personal development Understand the mind of: 40–60 yr old men Entrepreneurs, executives, and high performers Are strong in short-form video content Reels, TikTok, Shorts Have excellent written English and can adapt to a US audience Are proactive: You bring ideas You suggest improvements You don’t wait for me to think of everything If you just “wait for content” and upload it, this is not the right role. NICE-TO-HAVES Not required, but a big plus if you: Have worked with: Surf brands Action sports Adventure / outdoor / travel brands Use tools like: CapCut, Descript, Final Cut, or similar Notion / Trello for planning Later / Buffer / Metricool, etc. for scheduling/analytics WHAT SUCCESS LOOKS LIKE (FIRST 90 DAYS) By the end of 90 days, we should: Have a consistent posting rhythm (4–7x per week) Have a clear content style and voice dialed in See growth in: Followers Saves and shares DM conversations with ideal clients Be booking sales calls every week from content HOW TO APPLY If this sounds like your dream client, here’s how to apply: Start your proposal with: SURF READY Share 2–3 examples of creators/coaches you’ve managed or currently manage Include links to their profiles Briefly tell me what you did and the results you helped them get Tell me: What you would focus on in the first 30, 60, and 90 days with my brand 3–5 content ideas you’d post for my niche (titles or hooks are fine) Share your monthly rate for: Option A: Managing 4–5 posts per week on 1–2 platforms Option B: Managing 6–7 posts per week on 3–4 platforms We’ll start with a 30-day paid trial, including a small test project to see how well you capture my voice and understand my audience. If we’re a strong fit, this will turn into a long-term ongoing partnership as we scale the brand and program.