About

We are seeking a creative and strategic Social Media & Digital Fundraising Manager to join the Calexit Movement, California's campaign for independence and self-governance. The ideal candidate will have experience in social media management and digital fundraising, with a passion for political or social movements. Description: We’re looking for a creative and strategic Social Media & Digital Fundraising Manager to help power the Calexit Movement — California’s campaign for independence and self-governance. Our PAC and GoFundMe are live, our Change.org petition is growing fast, and now we need a social media expert who can transform our message into donations, engagement, and awareness across multiple platforms. If you understand how to tell a powerful story online — and make people act — this project is for you. 🎯 Your Mission Create and manage fundraising-driven content across: Facebook Instagram TikTok LinkedInYouTube You’ll build a cohesive, visually stunning social presence that turns followers into donors, volunteers, and advocates for California’s future. What You’ll Handle Content Creation Design eye-catching graphics and write captions that match our brand’s aesthetic and voice. Tailor each post to the platform’s format (Reels, Stories, Shorts, carousels, text posts, etc.). Create short-form video content that inspires — 15 to 60-second clips that spark emotion and action. Pages Setup & Optimization Set up and/or optimize our pages for maximum visibility and SEO impact. Ensure every profile is professional, branded, and ready for media attention. Hashtag & Growth Strategy Research and implement relevant, niche-based hashtags to expand reach and engagement. Develop growth strategies that target potential donors and supporters. Content Scheduling Plan, schedule, and publish all content at optimal times for engagement and conversion. Maintain a consistent 7-day posting cadence. Video & Reels Production Produce, edit, and design Reels, TikToks, and YouTube Shorts that communicate urgency and progress. Collaborate with leadership to capture short donation videos. Social Media Banners Design or refresh banners (Facebook Cover, X/Twitter Banner, LinkedIn Header, YouTube Channel Art, etc.) that align with our campaign’s brand. Special Projects Develop Action Plans for special fundraising pushes or events. Create custom post designs for big announcements and milestones Deliver a Monthly Growth Report summarizing engagement, reach, and donations driven. 💰 Performance Goals Raise $2,500–$5,000/week across PAC + GoFundMe. Maintain 8–10% engagement rate on fundraising posts. Grow followers by 20%+ each month. Increase video reach and donation link clicks consistently. 🧩 Ideal Candidate ✅ Experienced in political or nonprofit social media fundraising. ✅ Skilled in copywriting, video editing, and design tools (Canva, CapCut, etc.). ✅ Understands analytics and knows how to optimize for conversions. ✅ Comfortable collaborating remotely with high-profile leaders and media teams. ✅ Passionate about civic engagement, California, and meaningful storytelling. 🕒 Details 20–40 hours/week Remote work (California preferred but not required) Competitive hourly rate + bonus for hitting fundraising milestones Long-term potential for ongoing campaign phases Send us: Your resume or Upwork profile link. 3–5 examples of previous social media campaigns or fundraising work. A short note (3–5 sentences): “If you were running Calexit’s campaign, how would you convince Californians to donate?”