About

Job Type: Freelance (with potential for ongoing partnership) Experience Level: Expert (5+ years in SEO, Paid Ads, and Conversion Optimization) Industry: Senior Living / Assisted Living / Healthcare Marketing ⸻ 🏡 About Us We are a growing Senior Living and Assisted Living organization expanding our digital presence to reach more families searching for quality care options for their loved ones. Our mission is to help seniors and families make confident, informed decisions — and we’re looking for a digital marketing expert who can help us increase visibility, drive traffic, and generate qualified referrals through our website and landing pages. ⸻ 🔍 What We’re Looking For We need an experienced SEO and digital marketing specialist who understands how to rank websites, attract organic and paid traffic, and convert visitors into qualified leads. Experience in Senior Living, Healthcare, or Referral Marketing is a major plus. Key Responsibilities: • Conduct comprehensive SEO audits and implement high-impact optimization strategies. • Manage and optimize Google Ads, Facebook Ads, and retargeting campaigns for lead generation. • Create and A/B test high-converting landing pages and referral funnels. • Develop content strategies (blogs, backlinks, keywords) aligned with SEO best practices. • Set up analytics tracking and provide weekly performance reports. • Optimize local SEO (Google Business Profile, directory listings, etc.) for multiple senior living locations. ⸻ ✅ Requirements • Proven experience in SEO, SEM, and conversion-focused digital marketing. • Demonstrated success increasing traffic and leads for service-based businesses. • Proficiency in Google Ads, Google Analytics, Tag Manager, Meta Ads Manager, and SEO tools (Ahrefs, SEMrush, etc.). • Strong understanding of sales funnels and CRM integration (ClickFunnels, HubSpot, or similar). • Excellent communication and reporting skills. • Experience marketing Senior Living or Healthcare Services preferred but not required. ⸻ 💡 Ideal Candidate • Strategic thinker who understands both data and human behavior. • Able to identify quick wins and long-term growth opportunities. • Has a track record of doubling or tripling referral traffic in similar industries. • Comfortable collaborating with a U.S.-based executive team focused on growth. ⸻ 📈 Deliverables • 90-Day Growth Plan with measurable KPIs (traffic, conversions, and lead generation). • Optimization of 1–2 main landing pages and CRM integration. • Monthly analytics dashboard with clear recommendations for continued improvement. ⸻ 💰 Compensation Competitive, based on experience. Open to hourly or fixed-price projects with performance-based incentives. ⸻ 🕒 How to Apply Please include the following in your proposal: 1. A brief summary of your experience in SEO/digital marketing. 2. Examples of past projects or campaigns (preferably in healthcare or senior living). 3. Tools you use and your typical approach to optimizing traffic and conversions. 4. Estimated timeline to see measurable results.