About

Job Overview: We are looking for a senior-level paid media freelancer who can own our entire digital advertising ecosystem — from strategy through execution, tracking, and performance reporting. You’ll be responsible for building and optimizing high-performing PPC and Meta campaigns, creating landing pages for multiple cities, implementing precise conversion tracking, and integrating all leads into HubSpot for smooth funnel management. If you thrive on turning ad spend into measurable ROI, building scalable systems, and working autonomously, we’d love to talk. Important: You must be available and responsive during U.S. Central Standard Time business hours (8:00 AM – 5:00 PM CST, Monday through Friday) without exception. ⸻ Key Responsibilities: Paid Advertising Strategy & Execution • Develop and manage end-to-end PPC campaigns on Google Ads, Microsoft Ads, and Meta Ads (Facebook/Instagram). • Conduct detailed competitive research and keyword analysis for each target city/market. • Create and manage ad creatives, copy, audience targeting, and budget allocation for maximum ROI. • Continuously optimize campaigns through data-driven A/B testing, audience segmentation, and bid adjustments. • Be fully available for communication and quick responses during standard U.S. business hours (8 AM–5 PM CST). Landing Page Creation & Optimization • Design and develop city-specific, conversion-optimized landing pages (Webflow, WordPress, Unbounce, Instapage, or similar). • Implement best practices in CRO (conversion rate optimization) — fast load times, clear CTAs, and persuasive design. • Set up and manage A/B or multivariate tests to improve conversion performance across different cities. Tracking, Analytics & Reporting • Set up and maintain robust tracking using Google Tag Manager (web/server-side), GA4, Meta Pixel, and Meta Conversions API. • Establish consistent UTM tagging, event tracking, and conversion mapping across all campaigns. • Build and maintain dashboards and performance reports (Looker Studio, Google Sheets, or HubSpot). • Diagnose and fix any tracking or attribution issues promptly. HubSpot CRM Integration • Connect all landing pages and form submissions to HubSpot, ensuring accurate lead capture, tagging, and workflow routing. • Implement lead lifecycle tracking (MQL → SQL → Opportunity) and assist in building HubSpot automation workflows. • Maintain lead attribution and reporting integrity across campaigns. Performance Reporting & Optimization • Deliver weekly performance summaries and monthly deep-dive reports with recommendations. • Track and report KPIs such as CPA, CTR, Conversion Rate, ROAS, and LTV:CAC ratios. • Recommend creative, budget, or channel shifts based on insights. ⸻ Required Skills & Experience: • Must be available Monday–Friday, 8:00 AM – 5:00 PM CST (U.S. Central Standard Time). • This is non-negotiable; consistent real-time communication during these hours is required. • 5+ years of hands-on experience managing Google Ads and Meta Ads campaigns. • Proven success driving profitable ROI and lead generation in multi-location or city-targeted campaigns. • Strong experience with landing page creation (Webflow, WordPress, Unbounce, Instapage, etc.). • Expert-level knowledge of Google Tag Manager, GA4, Meta Pixel & Conversions API, and HubSpot integration. • Understanding of attribution models, conversion funnels, and cross-channel tracking. • Strong copywriting and ad creative optimization skills. • Data-driven mindset with excellent analytical and reporting skills. • Self-starter who can manage projects independently, meet deadlines, and communicate clearly with stakeholders. ⸻ Nice-to-Have Skills: • Experience with server-side tagging, Consent Mode v2, or cookieless tracking. • Familiarity with SQL, BigQuery, or advanced reporting automation. • Experience in call tracking or dynamic number insertion. • Prior work in multi-location businesses (home services, healthcare, legal, etc.). ⸻ Performance Metrics (KPIs): • Achieve target CPA / ROAS benchmarks within 60 days. • Increase landing page conversion rates through testing and optimization. • Maintain 99% tracking accuracy across all campaigns. • Deliver weekly performance reports and monthly strategy updates on schedule. ⸻ Engagement Details: • Contract Type: Freelance / Remote • Duration: Ongoing (minimum 3–6 months preferred) • Hours: 15–25 hours per week (initial setup phase may require 30–40 hours) • Compensation: Competitive hourly or monthly retainer (based on experience and results). • Availability Requirement: Must be reachable and responsive Monday–Friday, 8:00 AM – 5:00 PM CST. • Start Date: Immediate ⸻ How to Apply: Please include: 1. A short introduction describing your relevant experience. 2. 2–3 examples of campaigns and landing pages you’ve personally managed or built (include screenshots or metrics if possible). 3. A brief case study where you improved ROI or reduced CPA for a client. 4. Your preferred hourly or monthly rate and confirmation of your availability during CST hours. ⸻ About You You’re a results-oriented marketer who can strategize, execute, and optimize without heavy supervision. You understand that real performance marketing doesn’t stop at clicks — it extends through landing page UX, form tracking, CRM integration, and sales attribution. You take ownership of your work, communicate proactively, and thrive on delivering measurable growth.