About

Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City, The Bar Method, Basecamp Fitness, and Stronger U is seeking a Senior Financial Analyst (SFA) to join our Finance team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture. About the Role We are seeking a Senior Financial Analyst (SFA) to join our growing Operator Financial Improvement Team (OFIT), reporting directly to the Vice President of Finance for Orangetheory. This role will play a key part in shaping and supporting the franchisee financial health strategy across Orangetheory, with future application across all Purpose Brands. The SFA will focus on enabling data-driven decision-making, supporting financial turnaround plans, and developing scalable standards and tools to monitor and improve franchisee financial performance. Initially, the role will play a pivotal role in the deployment of a cloud-based franchisee financial platform, including the onboarding of franchisees, training internal stakeholders, and ensuring data integrity and usability. Beyond platform deployment, this position will be a cornerstone of a new approach to evaluating operator-level financial health — influencing key decisions related to franchisee growth, agreement renewals, and potential exit strategies. Purpose/Impact: (Duties & Essential Functions) Franchisee Financial Platform Deployment & Enablement Directly support franchisee onboarding and training for the new Franchisee Financial platform. Support the development and execution of internal training programs for cross-functional teams to utilize data effectively. Partner with external product and data teams to ensure platform insights are reliable, actionable, and user-friendly. Serve as a liaison between Orangetheory Finance, franchisees, and internal business users during implementation and ongoing support. Franchisee Financial Health & Analysis Analyze franchisee P&Ls, balance sheets and basic debt information to identify performance trends, risks, and opportunities. Build scalable tools and dashboards to monitor financial health across the franchise system. Support development and rollout of new financial standards and benchmarks for franchisee performance. Contribute to the financial assessment of renewal, transfer, and remediation decisions in collaboration with Franchise Administration, Operations and Legal. Cross-Functional Partnership & Strategic Support Collaborate with Franchise Administration, Operations, and Development teams to assess financial feasibility of expansion, workouts, or new initiatives. Deliver insights and recommendations to executive leadership that support broader brand and franchisee growth objectives. Assist in the evaluation of franchisee capital planning, restructuring scenarios, and ROI assessments. Data Management & Governance Ensure data integrity and governance for all financial data flowing into the Franchisee Financial platform and associated tools. Work with internal stakeholders to align reporting definitions and KPIs across systems and departments. Strengths and Background Bachelor’s degree in Finance, Accounting, Economics, or a related field. 3+ years of experience in financial analysis, FP&A, or operational finance Experience with unit-level P&L analysis in a retail, fitness, or multi-unit business environment strongly preferred. Prior involvement in technology deployment or financial systems implementation a strong plus (e.g., ERP, BI tools, or SaaS-based financial platforms). Strong Excel, Word & PowerPoint skills required Experience with PowerBi and/or Tableau a plus, with a desire to continue to develop skills in new technologies. Why Join our team At Purpose Brands, we’re building a portfolio of high-performing health and wellness brands. We’re passionate about delivering exceptional experiences for our franchisees and members, and the financial health of our operators is central to our long-term success. In this role, you’ll be a foundational member of a growing finance team, working closely with leadership to drive meaningful impact across one of our flagship businesses. What’s in it for you? We offer a competitive salary along with exceptional benefits such as: Medical, Dental and Vision Coverage Hybrid Work Environment Life and Disability Insurance Unlimited Time off + Paid Holidays Fridays off between Memorial Day and Labor Day 401(K) Savings Plan Matching at 4% 10 Coaching and Therapy sessions Mental Health Benefits Brand Discounts & Reimbursements In-house workout facilities Professional Development Opportunities Team Building, Employee Engagement Activities & so much more WORK SCHEDULE Purpose Brands LLC, currently observe the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices: Remote optional: Wednesdays and Fridays On-site days: Mondays, Tuesdays, and Thursdays DIVERSITY, EQUITY, AND INCLUSION STATEMENT Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve. EEO STATEMENT Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated. Purpose Brands, LLC is here to make personal health and wellness accessible for people worldwide. The company holds the world’s largest and most trusted portfolio of fitness, health and wellness franchise brands and services: Anytime Fitness, Orangetheory Fitness, Waxing the City, Basecamp Fitness/SUMHIIT Fitness, The Bar Method, Stronger U Nutrition, Healthy Contributions and Provision Security. Together, these brands generate USD$3.7 billion in revenue, operating across 50 countries on all seven continents with a combined 6 million members. With a world-class franchise operating model and suite of services that help its portfolio brands accelerate growth and deliver exceptional member experiences, Purpose Brands is best positioned for rapid expansion and to capture a strong market share in the global wellness industry. For more information, visit https://www.linkedin.com/company/purpose-brands-llc/posts/?feedView=all Enhance the health, prosperity, and overall well-being of franchisees, consumers, and employees through purpose-driven products and experiences. Empowering individuals and communities to live healthier, more vibrant lives. People, purpose, performance, play