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Role Description

The Business Development representative (BDR) is responsible for producing and nurturing leads as well as advancing the sales process through prospecting exploration.

• Conduct research to identify leads and reach business targets through various channels including telemarketing, digital and social selling, and other outreach vehicles.
• Proactively follow-up on all marketing originated leads from multi-touch campaigns and originate their own leads based on set target lists.
• Work in conjunction/collaboration with the North American Payroll and Cloud Services team and supporting regional field marketing team.
• Engage and interlink with both parties as part of the lead and pipeline generation process.

Responsibilities

• Direct outreach and follow-up on marketing originated/derived leads generated through external channels.
• Carry out exploratory research and identify potential target accounts and decision makers within them.
• Collaborate with sales and presales teams to hone best sales approaches and angles.
• Create and deliver marketing qualified opportunities that can be handed off to sales.
• Support marketing efforts at trade shows, exhibits, and other events.
• Leverage market insights and intent data to target the right prospect organizations.
• Influence direct to prospect campaigns and messaging based on interactions with prospects.
• Increase Strada’s profile and awareness with prospects through key B2B social channels like LinkedIn and X.

Qualifications

• University or college degree.
• Ideally 2-3 years’ experience in a business development role.
• Preferred experience in HR Tech/SaaS.
• Knowledge of sales principles, methods, practices, and techniques.
• Strong communication skills.
• Strong problem identification and objections handling skills.
• Exceptional verbal communication and presentation skills.
• Excellent listening skills.
• Strong written communication skills.
• Self-motivated, with high energy and enthusiasm.
• Ability to work individually and as part of a team.
• High level of integrity and work ethic.
• Digitally savvy and have experience with both Sales Navigator and other outreach tools.
• Familiarity with CRM systems like SFDC.

Benefits

• Programs and plans for a healthy mind, body, wallet, and life.
• A variety of health coverage options.
• Wellbeing and support programs.
• Retirement plans.
• Vacation and sick leave.
• Maternity, paternity & adoption leave.
• Continuing education and training.
• A number of voluntary benefit options.