About

• Why GM Financial?
• GM Financial is the wholly owned captive finance subsidiary of General Motors and is headquartered in Fort Worth, U.S. We are a global provider of auto finance solutions, with operations in North America, South America, and the Asia Pacific region. Through our long-standing relationships with auto dealers, we offer attractive retail financing and lease programs to meet the needs of each customer. We also offer commercial lending products to dealers to help them finance and grow their businesses.
• At GM Financial, our team members define and shape our culture — an environment that welcomes new ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work — we thrive.
• Our Purpose: We pioneer the innovations that move and connect people to what matters.
• About the role
• If you're a strategic marketer who thrives in a collaborative, fast-paced environment, GM Financial may be the right place for you.
• The Product Marketing Manager I will execute high-profile marketing initiatives that align with business goals and elevate the customer experience across B2C and B2B channels. You’ll work closely with cross-functional teams to deliver impactful campaigns, manage stakeholder relationships, and contribute to the strategic direction of marketing efforts. This role requires a strong understanding of lifecycle marketing, product strategy, and agile methodologies.

In this role you will

• Execute high-profile marketing initiatives that align with business needs and enhance customer experiences
• Collaborate with cross-functional teams to ensure the timely delivery of campaigns and initiatives
• Partner with product managers and marketing teams to plan and implement strategies around products and consumer touchpoints
• Build and manage communications with key stakeholders and influencers to support B2C/B2B strategies
• Influence the prioritization of marketing initiatives to drive optimal business results
• Participate in planning the future direction of B2C/B2B channels and features
• Measure, assess, and report on campaign effectiveness and supporting assets
• Translate organizational vision and goals into a roadmap of marketing features and enhancements