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Role Description

Stord is seeking an ambitious Product Marketing Manager who will play a key role in shaping how our products are positioned in the market and experienced by our customers. In this role, you’ll help craft the go-to-market (GTM) strategy for high-priority products, designing compelling narratives and content, enabling sales and growth teams, and driving campaigns that accelerate awareness, adoption, and revenue. This is a high-impact, cross-functional role requiring strategic thinking, crisp storytelling, and the ability to turn deep customer insights into clear positioning and GTM excellence.

• Develop differentiated product positioning and messaging that resonates with target personas and segments across industries.
• Build and lead go-to-market strategies for new launches, product updates, and vertical campaigns—from narrative development to enablement to rollout.
• Partner with Product and Research to synthesize customer insights, market intelligence, and competitive analysis into actionable strategies.
• Enable sales and customer success with collateral, pitch decks, competitive briefs, and case studies that help close and retain customers.
• Create and maintain feedback loops between go-to-market teams and product teams to ensure customer needs and product strategy remain in sync.
• Serve as a subject matter expert and brand evangelist internally and externally, including at webinars, events, and customer-facing opportunities.

Qualifications

• 5+ years of experience in product marketing, ideally in B2B SaaS, logistics, or high-growth tech environments.
• Proven ability to develop and execute strategic go-to-market plans that drive results.
• Exceptional communication skills—both verbal and written—with an ability to simplify complex topics into compelling stories.
• Experience partnering closely with Product, Sales, and Demand Gen to bring products to market and grow revenue.
• Strong customer orientation with a knack for translating insights into messaging and programs.
• Ability to manage multiple projects simultaneously and thrive in ambiguity while maintaining strong attention to detail.
• Self-starter mindset with an ownership mentality—you’re just as comfortable in strategy sessions as you are writing a campaign brief or building slides.

Requirements

• 5+ years of experience in product marketing, ideally in B2B SaaS, logistics, or high-growth tech environments.
• Proven ability to develop and execute strategic go-to-market plans that drive results.
• Exceptional communication skills—both verbal and written—with an ability to simplify complex topics into compelling stories.
• Experience partnering closely with Product, Sales, and Demand Gen to bring products to market and grow revenue.
• Strong customer orientation with a knack for translating insights into messaging and programs.
• Ability to manage multiple projects simultaneously and thrive in ambiguity while maintaining strong attention to detail.
• Self-starter mindset with an ownership mentality—you’re just as comfortable in strategy sessions as you are writing a campaign brief or building slides.