
Principal Strategic Clinical Specialist – Imaging – Bracco Medical Technologies
Bracco Medical Technologies
USA - Eden Prairie
•4 hours ago
•No application
About
Why Join Bracco Medical Technologies? We care as much about our employees as we do our patients. Our culture fosters a work environment where employees can thrive, be passionate and have fun along the way. Each member of the Bracco Medical Technologies team has the power to make a difference......every day! The Strategic Imaging Specialist is responsible for leading the optimization of intravascular ultrasound (IVUS) imaging within a targeted account. This role will focus on advancing clinical strategies, driving adoption of IVUS technology in a targeted account, and working closely with internal teams, clinicians, and industry partners to improve patient outcomes through imaging. Serving as a subject matter expert, the Strategic Imaging Specialist will play a pivotal role in supporting the sales and clinical teams, providing technical expertise, and shaping product development initiatives related to IVUS imaging. This role will work in a specific targeted account to increase customer satisfaction and adoption of HDi and Kodama Success in this role requires an expert level understanding of Intravascular Imaging and an intricate understanding of ACIST HDi technology. Strong collaboration skills, and the ability to influence both clinical and commercial outcomes in a dynamic healthcare environment are required. Desired reporting location is Florida. Primary Duties and Responsibilities: Sales Support Provide procedural support within strategic account for Interventional Cardiologists and staff to ensure proper and optimal use of ACIST HDi and Kodama catheter with the goal of developing a competent imaging team within the targeted account Identify training needs within the assigned account and execute necessary activities Identify non adopters in assigned account and employ a consultative strategy to convert them into adopters including consulting and collaborating with customer to uncover their specific needs and identify working solutions Develop relationships with multiple call points in strategic account E.g. Physician, Management, Tech, RN, education, Bio-Med, Quality etc. Ensure all product issues or concerns are properly addressed to ensure long term customer satisfaction Develop and cultivate customer relationships within key strategic account resulting in incremental business Collaborate with cross-functional teams, including marketing, regulatory, engineering, and customer service, to ensure seamless product launches and customer satisfaction. Provide clinical insights and product expertise to inform the development of promotional materials and marketing campaigns. Develop a Center of Excellence within targeted account to strengthen relationships and provide a training site for new ACIST Employees Collaborate with Marketing to identify and develop KOL strategic partners for Imaging platform, including support at ACIST sponsored national and regional conferences Maintain thorough record of all activities in customer relationship management system (Salesforce.com) Maintain accurate customer profile focused on utilization of ACIST HDi Installation and Training Provide installation of the company’s imaging equipment within assigned account. Includes but is not limited to site & staff assessment, system unpack, test, set up, integration with OEM equipment, coordination, execution and documentation of training for all staff Present HDi/Kodama features and benefits to customer, educate /train customer on proper usage of the equipment/device, document proficiency and establish follow up plan to maintain customer satisfaction Working side by side with the Interventional Cardiologist, and other Lab staff the CS executes a comprehensive training plan to ensure proficiency and safety in the use of ACIST HDi/Kodama Ensure all staff are utilizing HDi/Kodama with the proper technique and with utmost regard for patient safety Collaborate with Territory Sales Manager to ensure maximum integration of technology in targeted account Collaborate and communicate with the Marketing and Training team to develop tools and training relevant to Imaging platform Maintain records of all installation details in customer relationship management system Customer Support Address on-going customer needs through cross-functional communication and collaboration. Examples include but are not limited to: Proactive communications with engineering on product requirements Execute on-site repair and replacement of system components to ensure continuous up-time of HDi within targeted account Communicates with Service for deployment of other service-related activities not able to be addressed by Strategic Imaging Specialist Communicates “voice of customer” feedback to Marketing Frequent communications with Sales Administration and Director of Clinical Specialists to secure accessories and manage logistics Collaborate and strategize with US sales team to support customer evaluations, training, and troubleshooting in targeted account for Imaging strategy Clinical Support and Expertise In conjunction with Territory Sales Manager, provide case and clinical support during product evaluations and demonstrations to prospective customers Demonstrate technical leadership by partnering with R&D, Marketing and Quality to provide field feedback, product ideas, performance, and competitive position in Imaging Proactively communicate challenges and necessary product improvements to Marketing Product Manager and Engineering team Keep current on all product literature, promotional material and industry developments within the Imaging space Qualifications (Knowledge, Skills & Abilities): Minimum: RCIS, RN, RT or related health care license 8+ years of clinical experience in interventional cardiology with expertise in Imaging Ability to conduct high impact presentations during training and customer presentations Proven ability to demonstrate strong persuasive, objection handling and problem-solving skills in high pressure situations Proven ability to demonstrate team contributor competencies: Action Oriented, Perseverance, Learning on the fly and attention to detail Knowledge of computer applications including Word, Outlook, Excel and PowerPoint Ability to work independently and exercise judgment consistent with organizational and department guidelines Preferred: Bachelor’s degree 10+ years of clinical experience in a laboratory that utilizes the ACIST contrast management system 5+ years of Clinical Specialist experience at ACIST Demonstrated ability to generate leads through clinical expertise, promoting the ACIST portfolio and value proposition Demonstrates clinical credibility by exceptional pull through and effective onboarding of accounts via successful demos, evals, installs and training, contributing to overall business growth History of Superior clinical outcomes on ACIST economic and value campaigns sharing feedback and success strategies with US teams Viewed as a subject expert in Cath Lab curriculum, interventional practices and procedures, and all ACIST products; Utilizes designated sales methodology to create value and grow the business Demonstrated ability to establish and maintain long term relationships with all levels within the Cath Lab; knowledgeable on key stakeholders beyond cath lab Demonstrated willingness to travel 70% +, with a willingness to assist regional and national accounts in efforts to support business strategies Proficient in delivery of in-services and product messaging that is aligned with in-service guides Collaborates effectively with Territory Sales Managers contributing to the business planning process Keeps abreast of current scientific literature and is fluent in referencing clinical studies to support ACIST claims and address questions Other: Ability to lift equipment up to 50 pounds Ability to travel 10-20% Valid driver’s license Must be able to meet and maintain customer/medical facility access requirements, including regular or periodic drug screenings with a satisfactory result in accordance with the requirements of the targeted customers’ credentialling service Bracco Medical Technologies is an Affirmative Action/Equal Opportunity Employer. Bracco Medical Technologies desires priority referrals of protected veterans for all openings. Improve people’s lives by shaping the future of prevention and precision imaging. This is our purpose. Our work impacts millions of people all over the world. Not least the more than 4,000 Bracco colleagues who work to improve lives every single day. That is quite a responsibility and something we proudly embrace. We are the Bracco Group!