About

About the Practice Holistic TCM and acupuncture fertility practice serving women 35 to 50. Existing Meta Instant Lead Form campaigns are live, with SMS and email follow up in place. Seeking a specialist to audit, optimize, and scale. Role Overview Own Meta lead generation using Instant Forms. Improve lead quality, reduce CPL, increase lead to booking conversion, and establish a test cadence that scales profitably. Scope of Work Audit account: campaigns, targeting, creatives, placements, bidding, Instant Form setup Optimize lead forms: use Higher Intent where suitable, add qualifying questions, reduce low-intent leads Targeting strategy: expand to metro coverage where needed, manage frequency, rotate creatives to avoid fatigue Creative testing: develop hooks aligned to holistic TCM and acupuncture positioning, write and test variations Tracking: configure CAPI and events for lead submitted, booked consult, attended consult