About

We are looking for an experienced Meta ads specialist to diagnose and fix postback/attribution loss caused by recent Meta restrictions in Europe, implement a GDPR-compliant solution, and walk our team step-by-step through the process until campaigns are fully optimised. Earlier this year Meta started restricting postback data for certain companies in Europe that fall under special categories. We run app install campaigns that go straight to the App / Play Stores and we’re losing the event signal needed to optimise and measure installs. We need an expert who can analyse our current setup, suggest a compliant and sustainable tracking solution, and produce a clear step-by-step SOP + a live walkthrough for our team. We’d prefer to do this without having to integrate with a paid MMP platform if possible, so if custom events are the best way to go, then we’d like you to show us how to set those up and make sure they work. Deliverables: - Short audit report (root cause + recommendation) within 48 hours of hire - Recommended tracking solution - Step-by-step SOP (document) to reproduce/setup - One live walkthrough (recorded) - 7 days of post-launch monitoring to ensure the solution is working