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We need a Meta expert to look at our ad account, listen to what we've done and tried in the past month, and figure out the possible reasons of the drop we've seen in performance in the past week and come up with possible solutions on how to fix it. Backstory: We've see our performance in Meta drop with no good reason in the past 5 days. CPCs are higher than normal and CTRs lower than ever, even though we've launched new campaigns with fresh content. We know that there are many parameters that could be affecting that. We run an offer from the 17th to the 26th of September which did really well for us (mostly with returning customers) but we started seeing a steady decline in performance after that.