About

We are seeking a Meta Ads Expert with proven experience in medical aesthetics, cosmetic dermatology, or plastic surgery services to take immediate ownership of our paid social media advertising. The right candidate must bring a track record of delivering measurable results — specifically in lead generation and patient acquisition — for practices in this industry. Key Responsibilities: Strategize, create, and manage Meta (Facebook & Instagram) ad campaigns tailored to med spa, cosmetic dermatology, and aesthetic services. Conduct audience research and develop highly targeted ad sets (demographic, geographic, behavioral). Write compelling ad copy and select visuals that drive conversions. Continuously test ad creatives, headlines, CTAs, and landing pages to maximize ROI. Monitor, optimize, and scale campaigns based on performance metrics (CPL, CTR, ROAS). Provide weekly performance reports with insights and recommendations. Collaborate with our marketing and social media teams to align paid ads with organic campaigns. Expected Outcomes: Immediate lead generation campaigns that produce qualified inquiries for our services. Measurable reduction in cost-per-lead (CPL) while increasing overall lead volume. Monthly growth in booked consultations and treatments directly attributable to paid ads. Campaigns optimized for both short-term promotions (seasonal offers) and long-term service awareness. Questions to Address in Your Proposal: How many hours per week do you estimate are required to deliver these outcomes? What is your monthly fee for managing and optimizing Meta ads? How many ad campaigns or projects can you actively manage at once? Do you place any limits on ad spend (or is it scalable to our budget)? What is your typical turnaround time for revisions to existing ads? What measurable results can you realistically deliver in the first 30–60 days (leads, CPL benchmarks, ROAS targets)? Urgency & Next Steps: We are looking to move forward immediately. Please provide a clear proposal detailing your ad management process, projected outcomes, and fee structure. Emphasis will be placed on your experience with med spas, cosmetic dermatology, or plastic surgery practices and your ability to deliver results quickly.