
Meta Ad Creative Specialist (B2B Tech / SMB, US Market, Canva Workflow)
Upwork
Remoto
•1 day ago
•No application
About
Job Description We are seeking a creative freelancer to develop four (4) professional ad creatives for Meta (Facebook & Instagram) each month. Our audience is US-based SMB decision-makers in the B2B tech sector, so experience developing performance-driven B2B ads is essential. All creatives must be built in Canva, so our internal team can repurpose the designs later. Deliverables (Monthly) 4 unique ad concepts (aligned with our brand and SMB-focused messaging). For each ad: 1 video version (in Canva) 1 static image version (in Canva) Each creative exported in horizontal, vertical, and square formats for Meta placements. Editable Canva links shared for all deliverables. Final export-ready files provided (MP4, JPG/PNG). Requirements Proven experience creating Meta ads for B2B tech companies targeting SMBs in the US. Strong portfolio of ads developed in Canva (both video and static). Understanding of direct-response advertising principles and what drives conversions in the SMB space. Ability to deliver engaging, scroll-stopping creative with clear messaging and visual hierarchy. Strong grasp of ad specs for Meta placements. Nice to Have Experience marketing SaaS, software platforms, or B2B services. Familiarity with A/B testing ad creatives and campaign optimization. How to Apply Please include the following in your proposal: Portfolio examples of Meta ads created in Canva. Brief explanation of your creative process for B2B/SMB-focused ads. Estimated timeline for producing 4 ads (video + static). Job Description We are seeking a creative freelancer to develop four (4) professional ad creatives for Meta (Facebook & Instagram) each month. Our audience is US-based SMB decision-makers in the B2B tech sector, so experience developing performance-driven B2B ads is essential. All creatives must be built in Canva, so our internal team can repurpose the designs later. Deliverables (Monthly) 4 unique ad concepts (aligned with our brand and SMB-focused messaging). For each ad: 1 video version (in Canva) 1 static image version (in Canva) Each creative exported in horizontal, vertical, and square formats for Meta placements. Editable Canva links shared for all deliverables. Final export-ready files provided (MP4, JPG/PNG). Requirements Proven experience creating Meta ads for B2B tech companies targeting SMBs in the US. Strong portfolio of ads developed in Canva (both video and static). Understanding of direct-response advertising principles and what drives conversions in the SMB space. Ability to deliver engaging, scroll-stopping creative with clear messaging and visual hierarchy. Strong grasp of ad specs for Meta placements. Nice to Have Experience marketing SaaS, software platforms, or B2B services. Familiarity with A/B testing ad creatives and campaign optimization. How to Apply Please include the following in your proposal: Portfolio examples of Meta ads created in Canva. Brief explanation of your creative process for B2B/SMB-focused ads. Estimated timeline for producing 4 ads (video + static). Your proposed monthly project fee.