About

We are looking for an experienced Medical / Health PR Specialist to help elevate the public presence of a Los Angeles based female doctor, a board-certified Cedars-Sinai and UCLA trained Endocrinologist who has been featured on TNT’s Chasing the Cure and Beverly Hills Doctors. The primary goal of this campaign is to support the growth and branding of this doctor's new research-designed AI nutrition app. You will be responsible for crafting a media strategy, pitching producers, securing TV and podcast appearances, developing press materials, and positioning this doctor as a leading expert in endocrinology, metabolism, and AI-powered nutrition, such that the app's subscriber base grows rapidly, in line with her brand value. After developing a strategic plan and booking the first TV engagement, this will be a part-time, ongoing engagement (15–25 hours/month), with the potential to expand. About Us This is an AI-powered nutrition app designed by an Endocrinologist. It analyzes food photos instantly and provides personalized calorie and macro insights, and will soon provide health coaching for issues facing diabetics, women, and various hormone-related challenges. We are currently investing in UGC, paid ads, and ASO — and now want to add an earned media / PR layer to create credibility, support conversions, and amplify our brand story. This doctor excels on camera, she is media-tested, and has received strong feedback from producers for her clarity and screen presence. Why This Project is Exciting: You’ll help elevate a charismatic, media-ready endocrinologist. You’ll build the authority layer of a growing consumer health app. Your work will directly impact brand credibility, user trust, and growth. You’ll be part of a professional, strategic and fast-moving team with a clear vision and established brand. We are seeking someone who: • EXCELS AT MEDIA BOOKING • Pitch and secure expert appearance opportunities on: • National and local TV morning shows (ABC, NBC, CBS, FOX, KTLA, etc.) • Health and wellness podcasts • Healthtech or consumer health media outlets • Develop timely segment ideas around: • Metabolism, hormones, weight management • GLP-1 medications • AI in nutrition and health • Doctor commentary on trending wellness topics • CREATES ROBUST PR STRATEGY + DRIVES EXECUTION • Build and execute a monthly PR plan • Monitor the news cycle and identify expert commentary opportunities • Maintain relationships with producers and editors • Handle inbound media interest • Coordinate interviews and segment prep • PRESS MATERIALS • Create a media kit for Dr. Eskander • Develop compelling pitch angles • Write short segment pitches tailored to individual producers • Draft press releases when needed FACILITATES CONTENT INTEGRATION • Work with our existing marketing team (UGC + paid ads) to: • Share media assets • Align messaging • Provide credibility elements for ads, landing pages, and App Store metadata IDEAL CANDIDATE: We are looking for someone who has: • ✔️ Experience representing medical experts, wellness professionals, or healthcare founders • ✔️ A track record of securing TV segments, podcast interviews, or news features • ✔️ Existing relationships with producers (local or national) • ✔️ Strong pitching and storytelling ability • ✔️ Understanding of the health/wellness media landscape • ✔️ Experience crafting segment topics + soundbites for expert guests • ✔️ Ability to collaborate with digital marketing teams • ✔️ Professionalism when interacting with high-level media contacts Bonus if you have worked with: • Doctors • Health apps • DTC wellness brands • Founders with a clinical background • AI or tech-enabled consumer products