Marketing Systems Lead
Remotive
Remote
•3 weeks ago
•No application
About
- Serve as the primary owner of the marketing technology stack - including marketing automation, CRM integrations, data enrichment, and analytics platforms.
- Design, implement, and maintain automated workflows (nurtures, lead scoring, routing) that accelerate prospect engagement and hand-off to sales.
- Lead end-to-end Marketing Technology projects - gathering requirements, mapping processes, configuring tools, testing, deploying, and documenting changes.
- Monitor data flow between systems to ensure accuracy, compliance, and timely syncs; troubleshoot and resolve integration issues.
- Work with BI analysts to develop and maintain dashboards and reports that give stakeholders clear visibility into funnel performance, attribution, and campaign effectiveness.
- Evaluate new vendors and emerging technologies, build business cases, and lead pilot programs that improve campaign efficiency or measurement
- Establish best practices, governance standards, and training materials to drive tool adoption and process consistency across global marketing teams.
- Manage relationships with external partners, contractors, or agencies that support marketing operations initiatives.
- Collaborate with sales operations to align lead management, SLA definitions, and revenue reporting.
- 5+ years in marketing operations or marketing systems administration, preferably in a SaaS or Fintech environment
- Hands-on expertise with at least one enterprise marketing automation platform (Marketo, HubSpot, Pardot, etc.) and its integration with a CRM (Salesforce or similar).
- Proven track record of leading technology implementations, migrations, or major feature rollouts
- Strong understanding of lead lifecycle management, attribution modelling, data hygiene, and segmentation strategies
- Ability to translate business requirements into scalable technical solutions, with solid project management skills (agile or waterfall)
- Analytical mindset with the ability to define KPIs, interpret data, and present insights that influence decision-making.
- Excellent communication and stakeholder management skills; able to explain complex concepts to both technical and non-technical audiences.
- Remote work setup
- Equipment provided
- HMO, 13th month pay
- Work Schedule: Monday to Friday, US business hours
