About

• Description
• We are looking for a creative, strategic, and results-driven Marketing & Digital Media Manager to help lead and execute marketing initiatives for our Tex-Mex restaurant group. This role combines the big-picture planning of a Marketing Manager with the hands-on execution of a Digital/Social Media Coordinator. The ideal candidate will be equally comfortable developing marketing strategies as they are creating engaging digital & social content, ensuring our brand voice is consistent across all channels while driving traffic, engagement, and sales.

• **This is an in-office position located in La Porte, TX.

• Marketing Management
• Report directly to the VP of Marketing and assist in developing and overseeing of marketing campaigns that support restaurant openings, promotions, seasonal menus, and brand initiatives.
• Assist with managing advertising, partnerships, and sponsorship opportunities while ensuring alignment with brand strategy and budget.
• Track, analyze, and report on campaign performance, ROI, and key marketing metrics.
• Assist the Graphic Designer in coordinating with 3rd party vendor(s) and internal teams to deliver creative assets and promotional materials.
• Assist with maintaining and updating marketing calendars to ensure the timely execution of campaigns.
• Support local store marketing efforts, including events, community involvement, and cross-promotional partnerships.
• Manage the email blast calendar and content that includes creating tasks, providing previews & subject lines, and email content.
• Lead and manage marketing initiatives with direction from VP of Marketing for fast casual concepts, Burger Libre & The Lunch Box.
• Assist with new store openings, including pre- & post-opening plans.

• Digital & Social Media Marketing
• Create, curate, and publish engaging content (photo, video, copy) across social channels utilizing our social scheduling platform.
• Develop and manage a social media calendar aligned with promotions, campaigns, and brand storytelling.
• Monitor and respond to follower comments, messages, and reviews, fostering community engagement and guest loyalty.
• Capture in-store experiences, menu items, team culture, and community initiatives while in-restaurant.
• Run paid social media campaigns and digital ads, optimizing for reach, engagement, and conversions that align with promotions.
• Track analytics and social insights to guide strategy and growth.
• Assist the Graphic Designer with marketing materials when needed.
• Perform a social media audit within the first 30 days; assess where improvements can be made, and develop a strategy to present and ultimately execute social media plan.

• Requirements
• Bachelor’s degree in Marketing, Communications, or related field (preferred).
• 3–5 years of experience in marketing, social media management, or related role—preferably in hospitality and/or restaurants.
• Must be able to work in a MAC environment.
• Strong project management and organizational skills with the ability to juggle multiple deadlines.
• Excellent written and verbal communication skills with a flair for creative storytelling.
• Strong understanding of social media platforms, trends, and content creation.
• Proficiency in Adobe Creative Suite: Photoshop, InDesign, Lightroom.
• Efficient in video editing (Adobe Premiere Pro, Cap Cut, etc.) for creating reels/training videos.
• Knowledge of digital advertising platforms (Meta Business Suite, Google Ads, etc.).
• A passion for food, hospitality, and engaging with local communities.
• BONUS: Ability to use a DSLR camera for videography (reels & training).