Marketing

Marketing

Marketing

Upwork

Upwork

Remoto

51 minutes ago

No application

About

We are seeking a highly skilled Email Marketing Specialist who is experienced in building automated email systems, segmentation, lead nurturing, and conversion-driven campaigns. The ideal candidate understands how to turn traffic into leads, leads into sales, and sales into long-term retention using smart automation, data, and strategic messaging. Key Responsibilities Email Marketing & Campaign Strategy Build high-converting email campaigns (welcome sequences, nurture flows, sales funnels) Write clear, engaging, and persuasive email copy tailored to specific audiences Develop segmentation strategies to maximize open rates, click-throughs, and conversions Create A/B tests to improve subject lines, messaging, and funnels Analyze campaign data and performance metrics to optimize results Automation & CRM Management Build and manage automation workflows using platforms like: Go High Level (preferred) Klaviyo ActiveCampaign Mailchimp, etc. Set up triggers, tagging systems, pipelines, and lead scoring Integrate SMS and email automation for omni-channel follow-up Manage deliverability, list cleaning, and email warm-up strategies Lead Generation & Conversion Optimization Build automated follow-up systems for webinars, events, lead magnets, and product launches Optimize landing pages, CTAs, and funnels for higher conversions Segment leads based on behavior and customer journey stages Assist in creating upsell/downsell sequences for digital products, courses, and services Required Skills 2+ years of email marketing experience Strong copywriting & storytelling ability Advanced knowledge of automations and CRM workflows Data-driven decision-making skills (open rate, CTR, revenue tracking, split tests) Experience with building nurture sequences, sales sequences, and retention flows Ability to take strategy and turn it into executable campaigns Strong understanding of customer behavior and psychology Preferred Experience Experience with Go High Level Knowledge of SMS marketing + email integration Familiarity with sales funnels, webinars, and digital product launches Ability to design simple graphics for email campaigns (Canva) What We’re Looking For Strategic thinker Detail-oriented and extremely organized Fast but accurate worker Someone who communicates clearly and meets deadlines Someone who understands conversion psychology and buyer behavior Compensation Weekly pay or monthly retainer (to be discussed) Performance bonuses for campaigns that exceed KPI targets How to Apply Please send: Your portfolio or sample campaigns CRM platforms you’ve worked with Results you have generated in previous roles Your availability Your preferred pay rate