About

Description: I own a non-medical home care company in Columbus, Ohio (HeartlyCompanio LLC). I am looking for an experienced performance marketer who can bring real clients — not clicks, impressions, or social media activity. My business provides non-medical home care services for seniors, so I specifically need someone who understands how families in the U.S. search for care and what drives real conversions. 📌 Required Marketing Channels I want to focus ONLY on the channels that actually bring clients in the home care industry: 1. Google Local Service Ads (LSA) – main source of calls You must have proven experience setting up and optimizing LSA for local U.S. service businesses. 2. Google Ads (PPC Search) – additional source of hot leads Search campaigns for keywords like “home care”, “senior care”, “in-home caregiver”, etc. 3. Care.com – additional source of clients & caregivers Profile optimization, messaging strategy, and lead handling. ❌ What I do NOT need Please DO NOT apply if you only offer: SMM (posting content on Facebook/Instagram) Daily reporting about impressions or reach Engagement/branding campaigns without real leads Social media “growth” or follower count My goal is clients, calls and booked assessments, not likes. 📊 KPI Targets (non-negotiable orientation goals) To consider cooperation, you must be comfortable working toward these performance benchmarks: 15–25 calls per month from Google LSA 6–10 qualified leads per month 1–2 real clients per month Cost per Lead ≤ $60 Cost per Call ≤ $25 I do not expect guaranteed results, but these KPIs must be realistic for you and based on your previous work. 🛠 Required Skills Please apply only if you have: Strong Google LSA setup & optimization experience Google Ads Search campaign experience for U.S. local businesses Lead generation background (preferably home care, healthcare, or service industries) Ability to set up call tracking and conversion tracking Experience with Care.com profile optimization Understanding of local SEO and Google Business Profile Proven results with CPL, CPCall, and call volume improvements Working knowledge of landing page optimization (CRO) 📞 What I Expect From You Setup + ongoing optimization of Google LSA Setup + management of Google Search PPC campaigns Improving performance on Care.com Weekly report focused ONLY on: calls cost per call qualified leads cost per lead client conversions No “reach”, no “engagement”, no “impressions-only” reports. 📌 To apply, please include: Screenshots/case studies from your Google LSA work Examples of PPC campaigns for local U.S. businesses Your typical CPL and CPCall ranges Experience with senior care, healthcare, or similar industries (if any)