About

About the Role: We are seeking a results-driven LinkedIn Strategist to design, execute, and optimize LinkedIn campaigns that drive brand growth, lead generation, and audience engagement. The ideal candidate is an expert in leveraging LinkedIn as a business development and marketing tool, with proven experience in strategy, content planning, and analytics. Key Responsibilities: Develop and execute LinkedIn marketing strategies to build brand visibility and generate qualified leads. Optimize company and personal LinkedIn profiles for maximum reach and engagement. Create and manage LinkedIn content calendars (posts, articles, and updates) aligned with brand objectives. Research and connect with target audiences using advanced LinkedIn tools like Sales Navigator. Run LinkedIn ad campaigns and monitor performance for ROI optimization. Track, analyze, and report key metrics to improve engagement and conversions. Stay updated with LinkedIn algorithm changes, trends, and best practices. Required Skills & Qualifications: Proven work experience as a LinkedIn Strategist, Digital Marketer, or similar role. Strong understanding of LinkedIn marketing, lead generation, and social selling. Expertise in LinkedIn Sales Navigator, Campaign Manager, and Analytics. Excellent communication, copywriting, and storytelling skills. Ability to design or coordinate visual content for impactful posts. Data-driven mindset with strong analytical and reporting skills. Preferred Qualifications: Experience in B2B marketing and lead generation. Knowledge of AI tools for content creation and LinkedIn automation (a plus). Familiarity with CRM tools and integration with LinkedIn.