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Job Description: We are looking for a skilled LinkedIn Marketing Expert to help us set up and optimize a LinkedIn ad campaign. The goal is to reach and engage our target audience using compelling short-form video content on the platform. Responsibilities: -Strategize, set up, and launch a LinkedIn ad campaign through LinkedIn Ads Manager. -Provide guidance on the best ad formats and placements for short-form video. -Optimize targeting, bidding, and budget allocation for maximum ROI. -Share recommendations on creative best practices specific to LinkedIn video ads. -Track performance metrics and deliver insights for improvement. Requirements: -Proven experience managing LinkedIn ad campaigns through LinkedIn Ads Manager. -Strong understanding of LinkedIn’s targeting capabilities and ad formats. -Expertise in running short-form video ads on LinkedIn. -Ability to provide examples of past successful campaigns. -Excellent communication skills and ability to work collaboratively. Nice to Have: -Experience with B2B campaigns. -Familiarity with A/B testing ad creatives. -Knowledge of retargeting strategies on LinkedIn. Project Scope: This is a setup and strategy project with the potential for ongoing optimization and management if the campaign performs well. When applying, please include the word "Genesis" in your response so I know that you have actually read the post and are not just spamming or using AI to respond.