About

• Description
• Lead Generation Coordinator
• Location: Lincoln West Mall
• Position Type: Full-Time Non-Exempt
• Compensation: $25.25 - $29.63/hr. (DOE)

About the Role

• As the largest private employer in Summit County, Breckenridge Grand Vacations takes pride in creating unforgettable experiences for our Owners and Guests while fostering a workplace where employees thrive. Our Sharing Smiles philosophy goes beyond delivering grand vacations it’s about uplifting each other, our community, and the planet through teamwork, philanthropy, and sustainability.
• We’re seeking a Lead Generation Marketing Coordinator who shares our passion for spreading joy through smart, data-driven marketing. In this role, you’ll craft compelling digital campaigns, optimize lead generation strategies, and collaborate with a dynamic team to bring smiles to potential guests all while living the mountain lifestyle. If you love turning creative ideas into measurable results and believe in the power of a positive workplace, you’ll fit right in at BGV, a USA Today Top Workplace and Colorado’s leading employer.
• Join us in sharing smiles where every click, conversion, and campaign help create happiness, one vacation at a time!

Key Responsibilities

• Plan, execute, and optimize digital lead generation campaigns (Facebook, Instagram, paid social, etc.).
• Conduct A/B and multivariate testing to improve ad performance and reduce cost per lead.
• Write and edit ad copy, email content, and creative messaging for campaigns.
• Monitor trends and implement innovative strategies to enhance lead quality and volume.
• Develop and manage online contests to drive lead acquisition.
• Coordinate prize fulfillment and partnerships with sponsors.
• Ensure compliance with contest rules and regulations.
• Create and schedule lead-focused social media content and ads.
• Engage with audiences and manage customer communications on social platforms.
• Collaborate with creative teams to produce photos, videos, and blog content.
• Assist with WordPress updates, form creation, and landing page optimizations.
• Implement tracking pixels (Facebook, Google) and troubleshoot technical issues.
• Manage relationships with third-party advertising partners.
• Work cross-functionally with marketing, creative, and compliance teams.
• Track campaign performance using Google Analytics, Facebook Insights, etc.
• Report on KPIs (leads generated, cost per lead, conversion rates) and recommend improvements.
• Support large-scale video productions and create short-form social videos.
• Assist with other marketing projects as needed.
• Requirements
• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field OR equivalent work experience.
• Minimum of 2 years of experience in digital marketing, lead generation, or social media advertising.
• Proven experience managing paid social campaigns (Facebook Ads Manager, Instagram, Google Ads, etc.).
• Strong copywriting and content creation skills for ads, emails, and social media.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Familiarity with WordPress, Google Analytics, and CRM platforms.
• Ability to analyze data, track KPIs, and optimize campaigns for performance.
• Strong organizational and project management skills.
• Excellent written and verbal communication skills.

Preferred Qualifications

• Experience with A/B testing and conversion rate optimization (CRO).
• Knowledge of HTML, basic web development, or UX principles.
• Familiarity with design tools (Photoshop, Canva) and video editing.
• Experience with email marketing platforms (Mailchimp, HubSpot, etc.).
• Understanding of SEO and content marketing strategies.
• Previous work in the timeshare, hospitality, or real estate industries.
• Certifications in Google Ads, Meta Blueprint, or digital marketing.

Compensation & Benefits

• Health, vision, and dental insurance plans
• Company-paid life insurance coverage
• Voluntary Life and Accidental Death/Dismemberment Insurance
• HSA and FSA-Dependent Care Accounts
• Retirement plan
• Generous paid time off (PTO) and sick leave to support work-life balance
• Volunteer Time Off - Paid opportunities to give back to Summit County
• Bereavement leave
• Biannual bonuses
• Tuition Reimbursement Program
• Employee Wellness programs to support physical and mental health
• Lifestyle perks: Ski/Rec center pass loan programs, lodging and gear discounts, sporting/concert event tickets, pet insurance partner discounts and access to Summit Medallions: Occasional-use transferable passes for access to 6 premier resorts (A-Basin to Vail) via owners’ program

About Our Company

• Breckenridge Grand Vacations is a locally owned resort developer with a 40-year history in Summit County. We've been recognized as a Top Workplace for our employee-focused culture and commitment to responsible growth and giving back to the place we call home.

• Applications will be accepted until October 7, 2025.

• We value diversity and welcome applicants from all backgrounds. Equal Opportunity Employer.