About

Social Media Manager – Wonderfat Skincare About Wonderfat Wonderfat is a premium tallow-based skincare brand blending ancestral wisdom with modern luxury. We’re launching nationally and need a dedicated social media partner to make Wonderfat the stand-alone leader in natural skincare. Role Overview We are seeking a Social Media Manager to own Wonderfat’s entire social presence. This role combines strategy, content creation, community management, and performance analysis to build awareness, engagement, and conversion. Key Responsibilities • Develop and execute a content strategy aligned with brand voice (luxury, authentic, educational, entertaining) • Manage TikTok, Instagram, and emerging platforms with daily posting consistency • Create and oversee UGC, collaborations, and influencer content • Plan and execute campaigns for product launches, holidays, and partnerships • Engage with community via comments, DMs, and trends to build loyalty • Track KPIs (growth, engagement, CAC, conversions) and adjust strategy for results Qualifications • Proven experience managing social media for beauty, skincare, or lifestyle brands • Strong understanding of short-form video, trends, and storytelling • Creative eye for luxury branding and consumer psychology • Ability to translate data into strategy • Proactive, independent, and results-driven What Success Looks Like • Consistent, recognizable Wonderfat content across platforms • Rapid community growth with high engagement • Measurable impact on sales and brand awareness