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Key Responsibilities 1. Lead Generation & Data Capture Identify relevant influencers within our niche and target audience. Capture and document the following for each influencer: Instagram handle Name Influencer status (e.g., nano, micro, macro) Follower count Engagement rate Content rates (e.g., “$250 for 4 photos”) Maintain accurate, up-to-date records at all times. 2. DM Scheduling & Outreach Schedule and send DM outreach during Instagram peak response times to maximize reply rates. Commonly cited peak engagement window: 6 PM–9 PM local time. Personalize each message based on influencer name, content style, and brand relevance. Follow structured outreach scripts while adjusting tone to each influencer. 3. Campaign Management & Documentation Log the date of initial outreach and all follow-ups. Maintain a CRM or spreadsheet tracking system with statuses such as: Contacted, Responded, In Discussion, Negotiating, Closed. Record response rates, deal terms, deliverables, and any relevant notes. 4. Reporting Provide daily reports that include: Number of influencers contacted Number of responses received Response rate % Average and range of influencer rates (e.g., $250 for 4 photos) Deliver weekly insights highlighting outreach performance and areas for optimization. 5. Bi-Weekly Strategy Calls & Debriefing Participate in bi-weekly review calls to discuss progress, refine influencer criteria, optimize outreach scripts, and align on strategy. Present insights and suggest data-backed improvements to enhance efficiency and conversion rates.