About

We are looking for an experienced Influencer Marketing Manager to build and lead our influencer program. We want a partner who can design, launch, and optimize influencer campaigns that drive measurable results. You will be responsible for building our influencer marketing program from the ground up, including: - Developing a clear influencer marketing strategy aligned with our product/service, audience, and growth goals - Identifying the best platforms and creator types (e.g., TikTok, YouTube, Instagram, LinkedIn, etc.) - Defining content formats and campaign concepts that resonate with our audiences - Overseeing campaign execution and coordinating content timelines and deliverables - Ensuring content is on-brand, accurate, and compliant with our guidelines - Setting up tracking, reporting, and dashboards to measure performance - Continuously optimizing based on data (A/B tests, creator mix, messaging, formats, etc.) - Educating our team along the way so we understand the process and can collaborate effectively Requirements - Proven experience running influencer marketing campaigns - Strong understanding of creator niches, pricing, and negotiation - Ability to manage campaigns from strategy to execution - Clear communication skills, especially when guiding beginners - Ability to work autonomously and provide recommendations - Experience with performance measurement and reporting