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1. Campaign Strategy & Planning Develop full-funnel advertising strategies using Performance Max and Search campaigns. Align campaign goals with overall business objectives (e.g., lead generation, ecommerce sales, brand awareness). Conduct competitive and keyword research to identify growth opportunities. 2. Campaign Setup & Management Launch and manage Google Ads Performance Max and Search campaigns, ensuring proper segmentation and budget allocation. Structure campaigns, ad groups, asset groups, and product feeds (for PMAX) effectively. Ensure tracking and conversion events are properly configured (using Google Tag Manager, GA4, etc.). 3. Asset Creation & Optimization Create compelling ad copy, headlines, and extensions for Search campaigns. Curate and optimize asset groups in PMAX: images, videos, headlines, descriptions, audience signals. Collaborate with creative/design teams to source assets that drive performance.