Head of Marketing, International
University Of Melbourne

Parkville
•2 days ago
•No application
About
Role type: Full time; Fixed Term until April 2027 Department: Advancement, Communications & Marketing Salary: UOM 10- $156,480 p.a. plus 17% super Lead innovative global marketing strategies to drive international student acquisition Apply now to spearhead international marketing initiatives to elevate a prestigious university's global presence Investing in you - benefits package including salary packaging, health and wellbeing programs, discounted services, and professional development opportunities. The University of Melbourne We take pride in our people, who all contribute to our mission to benefit society through the transformative impact of education and research. Discover more via our website. Your next career opportunity As the Head of Marketing, International at the University of Melbourne, you'll play a pivotal role in shaping the institution's global brand and driving international student recruitment. Leading a dynamic team within the Digital Experience & Marketing directorate, you'll develop and implement integrated marketing strategies that leverage cutting-edge technology to engage prospective students and their influencers worldwide. This role offers you the chance to drive innovation in digital marketing, utilising advanced platforms like Salesforce CRM and Tealium Customer Data Platforms to create personalised, data-driven campaigns. You'll collaborate with diverse stakeholders across the University to enhance Melbourne's position as a leading global institution, directly impacting recruitment targets and brand preference in key international markets. Your responsibilities will include: Develop Global Strategies: Create and implement segment-focused marketing initiatives to build reputation and drive student recruitment in priority international markets. Lead Digital Innovation: Leverage advanced marketing technologies to deliver personalised, insight-driven campaigns across the full audience lifecycle. Collaborate Across University: Partner with Recruitment, Faculties, and Chancellery to develop integrated thought leadership and marketing strategies. Drive Team Excellence: Lead and develop a high-performing international marketing team, championing new ways of working and a culture of innovation. You may be a great fit if: You are an experienced international marketing leader with a strong digital focus, capable of driving innovative campaigns while navigating complex stakeholder relationships in a prestigious university setting. You may also: Have a postgraduate qualification in marketing, communications, or a related field with extensive international marketing experience. Demonstrate a track record of leading high-impact marketing activities across multiple international territories. Show expertise in applying creativity and sound judgment to deliver effective marketing aligned with business objectives. Possess substantial experience in leading and developing high-performing teams in complex environments. For further information please refer to the attached PD. What we offer you! We offer the opportunity to be part of a vibrant community and enjoy a comprehensive range of benefits to support your success and sense of fulfillment, including: Supportive flexible work arrangements underpinned by our commitment to inclusion and well-being Progressive, considerate leave provisions to empower your work-life balance Salary packaging and access to a range of discounted services including Bupa health insurance Health and well-being services including a leading Employee Assistance Program For more information check out our benefits page! Your new team – Advancement (University Communications & Marketing) University’s Communications and Marketing function provides strategic, advisory and operational services to support the academic mission and the University strategy. It fosters a culture of best practice and collaboration across the University’s communication and marketing teams and stakeholders and uses data-driven insights to inform decision-making across the University. Be Yourself The University of Melbourne is an Equal Opportunity Employer and a child-safe organisation. We believe the diversity of our community enriches us all, and we are committed to creating an inclusive and fair workplace where everyone is valued, respected, and empowered to succeed. We welcome applicants from all backgrounds, identities, and experiences. Discover more about Diversity and Inclusion at UniMelb. We're committed to a barrier-free recruitment process and ongoing workplace support, providing reasonable adjustments throughout. We warmly encourage applications from people with disabilities. For assistance, please contact Kim Groizard on +61 3 9035 3218 or at hr-careers@unimelb.edu.au (subject: 'Recruitment Adjustments'). Contact details for other enquiries are located at the bottom of this page. Find more information for applicants requiring reasonable adjustments. Aboriginal and Torres Strait Islander Applicants We aspire to be the University of choice for Indigenous Australians. Our Indigenous strategy, Murmuk Djerring outlines our investment and support for Aboriginal and Torres Strait Islander staff and students. Indigenous applicants are encouraged to connect with our Indigenous Employment & Development team at oied-hr@unimelb.edu.au for further information and support. Please note: This role requires current valid work rights for Australia. Visa sponsorship is not available. A Working with Children Check (WWCC) is required for all positions. If successful, we'll guide you through the WWCC application process during onboarding and reimburse the cost. Join Us and unlock your career potential! If this role is right for you, please apply with the following documents: Resume Cover Letter outlining your interest and experience For recruitment queries, email Walid hr-careers@unimelb.edu.au. Include the Position Number and Job Title in the subject line. Please do not send applications to this email address. For job-specific queries, refer to the contact details in the Position Description. Applications close: 19 January 12.01AM; Melbourne time zone. Position Description: JR-007197 Head of Marketing, International PD.docx Explore leadership opportunities to shape the future and growth of the University of Melbourne - Executive Opportunities Welcome to the University of Melbourne – where our vision for positive societal change creates impact. Join our community of world-class thinkers, where innovation thrives, and your ideas shape the future. Why choose us? You'll work among the best, pushing the boundaries of knowledge with passion. Whether you're driving groundbreaking research, inspiring the next generation through teaching, or providing essential professional services, we empower you to excel. At the University of Melbourne, your potential is our priority. Elevate your career, make a real difference, and be part of a diverse community that values your unique contribution. Your journey to professional and personal growth starts here. Discover more at - https://about.unimelb.edu.au/ At the heart of our mission is a commitment to enriching society through education and research. Through our strategy "Advancing Melbourne," we're not just shaping our own future; we're shaping the future of the state, the nation, and our global community. Together, we propel Australia forward, positioning it as an ambitious, forward-thinking leader on the world stage. Our staff play a key role in elevating Australia's reputation and influence globally. Your contributions are the driving force behind our ambition to be a leading force for positive change. Join us, and let's advance Melbourne – and the world – together. Discover more The University has committed to a strategic vision which aims to create a thriving, fair and diverse university community, working together respectfully to make a difference to each other and in the world. Join us on our journey to build a future where everyone in our community can feel a strong sense of belonging, and diverse perspectives fuel success. Discover more Want to know more about us, our processes, or future opportunities? We would love to connect with you! Get in touch with our friendly Talent Acquisition team at hr-careers@unimelb.edu.au
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