About

I have an online drawing course that sold 200 units in the first 4 days after launch. I need an experienced Google Ads specialist to help me capitalize on this momentum with paid traffic while fixing my existing lead generation campaign. Current Situation: Drawing course priced at $87 (proven demand with 200 organic sales) WooCommerce/Elementor website with GTM installed Existing lead gen campaign underperforming GA4 showing strong traffic but only 1 of 55 sales tracking in Google Ads..potential dupes Need someone who can work with GTM access only (no WordPress admin access) Previously freelancer config needs cleanup Scope of Work: Week 1: Audit & Fix Diagnose why conversion tracking shows 1 sale vs. 55 actual Clean up GTM container (remove duplicate tags from 2+ years ago) Fix WooCommerce purchase tracking Audit existing lead generation campaign performance Document all issues and solutions clearly Week 2: Launch & Scale Create new Search campaign for direct course sales ($30/day budget to start) Build 3-4 tightly focused ad groups Target adults interested in learning drawing fundamentals Work with me on all ad copy Set up proper negative keywords and extensions Week 3: Optimize & Train Optimize both lead gen and sales campaigns Set up email → purchase conversion tracking Daily monitoring and adjustments Create Loom videos showing me how to: Read performance reports effectively Add negative keywords from search terms Adjust bids based on data Scale what's working Requirements: Proven experience with course/info product campaigns Track record managing small budgets profitably ($1000-1500/month) Strong GTM and WooCommerce experience Can diagnose and fix tracking issues independently Excellent communication skills (you'll be training me) Available to start within 5 days Please Include in Your Proposal: Your approach to scaling a product with proven organic demand Realistic CPA target for an $87 course How you'll fix the conversion tracking discrepancy Similar campaign you've successfully scaled (with rough metrics) Your hourly rate and estimated hours for initial setup What I Value: Clear explanations over technical jargon Teaching approach, not just doing Realistic expectations and honest feedback Experience with limited budgets Quick response time on Slack/email for questions NOT Looking For: Agencies with high minimum retainers Anyone suggesting complete rebuilds Vague promises without specific strategies People who can't work with GTM-only access This is a great opportunity to work with a product that's already selling well. I'm looking for someone who can help me add fuel to the fire while teaching me the fundamentals along the way.