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Guidance Document – GHL Website Build (Dance Studio) Project Goal Build a full GoHighLevel website for a local dance studio that: Increases trial sign-ups and class bookings. Captures leads effectively. Aligns with the client’s branding, voice, and visuals. Provides a clean, mobile-first user experience. Meets Core Web Vitals benchmarks Scope of Work Website (GHL Sites) Pages: Home, Classes (by style/age), Schedule, Pricing, Free Trial/Intro Offer, Instructors, Locations, Testimonials, Events/Recitals, FAQs, Contact. Components: Sticky header with CTA, social proof/testimonials, FAQs accordion, location map(s), lead magnet section. Mobile-first layout: Prioritize usability on phones and tablets. Branding & Visual Identity Follow provided brand kit (logo, fonts, colors). Ensure site design reflects the dance studio’s voice and culture (energetic, family-friendly, professional). Visuals should reinforce trust and credibility. All pages must feel cohesive, consistent, and aligned with brand recognition. SEO & Compliance On-page SEO: titles, meta descriptions, H1/H2 structure, schema (LocalBusiness + FAQ). Clean URLs. Accessibility best practices (contrast, alt text, semantic headings). Legal pages: privacy policy, terms, cookie notice (we can provide templates). Deliverables Fully built GHL website (all pages above). Optimized for mobile and Core Web Vitals. Branding implemented consistently. SEO setup complete. Legal pages added. Walkthrough (Loom or PDF) showing how to edit/manage the site. What We Provide Brand kit (colors, logo, fonts). Photography and copy outlines. Domain access and GHL sub-account. Expectations Clean, conversion-focused design. Clear communication and documentation. Attention to detail (no generic templates). Ability to align design with branding and voice, not just functionality.