About

We’re looking for a skilled and reliable Facebook Ads Manager to help us generate high-quality residential leads for our plumbing and HVAC business in Connecticut. Your job will be to run effective lead gen campaigns that bring in homeowners needing services like drain cleaning, water heater installs, HVAC repairs, and seasonal tune-ups. What You’ll Do: Plan, launch, and manage Facebook ad campaigns targeting homeowners in our service areas Set up accurate audience targeting (zip codes, income brackets, homeowner status, etc.) Create engaging ad creatives and write copy that converts Monitor and optimize campaigns to lower cost per lead and improve conversions Install and maintain tracking (Facebook Pixel, conversion events, etc.) Send weekly performance reports with clear next-step recommendations Run A/B tests on creatives, audiences, and landing pages Scale winning campaigns while keeping a healthy ROI What We’re Looking For: Proven experience running Facebook ads for local service businesses (Plumbing, HVAC, or home services experience is a big plus) Strong creative skills—both ad design and copywriting Experience with GoHighLevel, Chirp, or similar CRM/automation tools is helpful Good understanding of local lead generation (not just e-commerce) Fluent in English and responsive in communication What You’ll Deliver: A complete initial campaign strategy and setup 2–3 ad variations for testing Weekly reports with performance insights Continuous optimization to increase lead volume