About

We are Bike & Grow (bikeandgrow.com), a new, founder-led e-commerce brand based in Austin, TX. We are on a mission to change the way families interact with kids' bikes. We offer a premium, "Lease-to-Own" subscription service for high-quality Woom bikes. Our model provides a hassle-free, flexible, and financially smart alternative to the constant cycle of buying and selling outgrown kids' bikes. Our target audience is quality-conscious, affluent parents in the Central Texas area. We have launched initial ad campaigns on Google and Facebook and have proven that there is a demand for our product. However, we have struggled to achieve a profitable and scalable Cost Per Acquisition (CPA). Our ads attract high-quality clicks, but our on-site conversion has been a major challenge. We are looking for a true, data-driven expert to partner with us, diagnose our funnel, and build a high-performance customer acquisition machine.