About

We are looking for an experienced Facebook & Instagram Ads Manager to run and optimize ad campaigns for our growing brand, Call Me First. Our mission-driven brand focuses on men’s leadership, personal development, and family legacy. We sell a combination of digital products (courses), physical products (merch), and books through our Shopify store. The right candidate will know how to create, manage, and scale profitable ad campaigns while staying aligned with our brand voice and vision. ⸻ Responsibilities: • Strategize, launch, and manage Facebook/Instagram ad campaigns to drive sales through Shopify. • Create and test ad creatives (with support from our design/video team). • Identify winning audiences and scale campaigns profitably. • Monitor daily performance metrics and optimize for ROAS and conversions. • Provide clear weekly reports and recommendations. • Collaborate with our team to ensure brand consistency across funnels, ads, and store. ⸻ Requirements: • Proven track record managing successful Facebook/Instagram ad campaigns (please provide examples or case studies). • Experience driving sales through Shopify stores. • Strong knowledge of Facebook Business Manager, Ads Manager, Pixel, and tracking tools. • Ability to run A/B tests and scale campaigns efficiently. • Data-driven with a focus on ROI. • Excellent communication skills and responsiveness. ⸻ Nice to Have: • Experience with Klaviyo or similar email marketing platforms. • Understanding of personal development or men’s lifestyle niches. • Creative insight for ad copy and messaging. ⸻ What We Offer: • Steady, long-term collaboration if results are strong. • A clear vision and mission-driven brand to work with. • Support from our creative team for ad visuals and videos. • Flexible arrangements (milestone-based, retainer, or performance-based pay). ⸻ To Apply: Please include: 1. Examples of past campaigns you’ve managed (especially for Shopify brands). 2. Your typical ROAS results. 3. Your proposed strategy for starting with a new brand. 4. Your preferred working structure (hourly, monthly retainer, or performance-based).