Experienced Contract Copywriter for Ads and Social Media

Experienced Contract Copywriter for Ads and Social Media

Experienced Contract Copywriter for Ads and Social Media

Upwork

Upwork

Remoto

11 hours ago

No application

About

Awe Inspired is seeking a Copywriter to shape and refine brand storytelling across every channel. This role calls for someone who can translate creative vision into precise, impactful language. You will deliver ad headlines that stop the scroll, polished product storytelling, and elevated campaign narratives. You will play a key role in how our audience experiences Awe Inspired by crafting words that both inspire and convert. The ideal candidate brings proven experience writing for fashion, jewelry, or lifestyle brands and knows how to balance creativity with clarity, strategy with style. Key Responsibilities SMS & Email Marketing Write subject lines, preheaders, body copy, and footers for promotional and lifecycle campaigns. Write concise, high-impact SMS copy for promotions and product launches. Ensure copy is optimized for clarity, conversion, and brand voice. Advertising Develop concise, high-impact ad copy for Meta, TikTok, YouTube, and other paid platforms. Write both on-ad text and supporting captions as part of integrated marketing campaigns. Social Media Draft captions and on-post copy for Instagram, TikTok, and YouTube. Adapt tone and structure to fit each platform’s best practices while staying on-brand. Brand & Web Write insert cards for gifting, special item launches, and goddess collections. Craft clear, compelling PDP (product detail page) copy to highlight features, benefits, and storytelling angles. Contribute landing page and collection page copy for new campaigns and seasonal drops. Qualifications Must-Have Skills & Experience 5+ years of experience in brand copywriting and content marketing (brand or agency). Strong grasp of short-form writing across digital channels (social, ads, email, site). Strong grasp of SEO copywriting principles, with developing interest and understanding of GEO. Fluency in balancing creativity with clarity and conversion. Excellent grammar, proofreading, and attention to detail. Technical Skills Google Suite (Docs, Sheets, Calendar). Asana (task management). Slack (internal communication). Klaviyo or equivalent email marketing platform (basic familiarity). Nice-to-Have Experience writing for fashion, jewelry, or lifestyle brands. Basic understanding of paid social ad structures. Experience using Figma to collaborate with design. Familiarity with mythology, astrology, or esoteric traditions. Soft Skills Adaptable and open to feedback. Collaborative, with strong communication skills. Organized and able to manage multiple priorities under tight deadlines.