About

📧 Email & SMS Marketing Manager — AvantLights DTC Portfolio (3 Brands) We’re hiring a high-level Email & SMS Marketer to own lifecycle marketing across three growing DTC brands: TryVeganic — hair oils & supplements EnhancedScents — women’s fragrances & pheromone perfumes BuyCured — men’s wellness & supplements Your mission: create world-class flows, campaigns, segmentation, and retention systems that consistently lift engagement, AOV, and LTV. 🔥 What You Will Own 1.⁠ ⁠Email & SMS Strategy + Execution Plan and send weekly campaigns for each brand Build and optimize the core flows: Welcome flow Abandoned checkout + browse Post-purchase education + upsells Replenishment Review/UCG request flow Subscription nurturing + winback Tailor content to each niche (hair, fragrance, men’s wellness) 2.⁠ ⁠Offer & Campaign Planning Work with operators to create strong email-first offers Develop monthly promotional calendars for all brands Execute holiday, seasonal, and product-launch email strategies 3.⁠ ⁠Creative Direction & Copywriting Write engaging, emotional, conversion-focused email copy Collaborate with designers/editors for branded visual layouts Maintain distinct brand voices across the three verticals 4.⁠ ⁠Segmentation & Personalization Build advanced segments for new customers, repeat buyers, VIP, inactive users, etc. Improve personalization based on purchase behavior and browsing data Plan SMS drips and one-off sends strategically 5.⁠ ⁠Reporting & Optimization Provide weekly updates on: Open/click rates Deliverability Flow performance Campaign performance Do ongoing A/B testing: subject lines, layouts, timing, copy, segmentation Drive incremental improvements in engagement, retention, and repeat purchase rates 💼 Requirements Expert-level Klaviyo experience (required) 2+ years email marketing for DTC brands (supplements/beauty/fragrance is a plus) Strong copywriting and storytelling skills Experience building and optimizing entire flow ecosystems Excellent communication, fast execution, and attention to detail Ability to manage 3 brands simultaneously without losing quality 🎯 Who You Are Structured, organized, and obsessed with clean systems Creative with your angles, but analytical with your decisions Reliable with weekly deliverables Comfortable owning lifecycle performance end-to-end Want long-term stability working across multiple brands 💰 Compensation Fixed monthly retainer (experience-based) Optional bonuses for exceptional execution (NOT tied to revenue) Long-term role with potential to expand responsibilities