About

About Us: Cabana Boys Hospitality is redefining party experiences across the country. Operating in ten major U.S. markets, we deliver unforgettable bartending and party-hosting services for bachelorette parties, corporate events, weddings, birthdays, and more. Our brand is fun, flirty, and professional, and we pride ourselves on creating top-tier experiences that keep guests coming back. We’re now searching for a strategic, technically savvy Email Marketing Specialist to overhaul our email program, elevate engagement, and drive measurable revenue and conversions—not just send generic blasts. Position: Email Marketing Specialist Meetings: 1-2 times per month for strategic alignment What We’re Looking For: We want a full-stack email pro—someone who is as comfortable brainstorming subject lines and writing irresistible copy as they are configuring sending domains and optimizing deliverability. You’ll combine technical know-how with creative storytelling to build relationships, grow revenue, and keep our fun, high-energy brand front-of-mind. Note: We recently completed a full sending-domain audit. You won’t need to redo it, but you will be responsible for configuring domains, maintaining best-practice authentication (SPF/DKIM/DMARC), and optimizing our sending infrastructure. Your strategy will align with each stage of the customer journey— from new leads to post-event follow-ups—designed to: - Educate: Clearly convey our services, answering customers' questions before they even ask. - Entertain: Make every email memorable with a fun, engaging tone that strengthens the Cabana Boys Hospitality brand. - Create Loyalty: Keep customers coming back for future events. - Convert: Drive inquiries and bookings through compelling and strategic email marketing. Key Responsibilities Technical Setup & Optimization – Configure and maintain sending domains, authentication records, and integrations to keep deliverability high and inbox placement strong. Creative Content & Brand Voice – Write engaging copy and design visually appealing emails that capture our fun, flirty, professional vibe and drive conversions. Lead Magnet Development – Concept and create enticing sign-up incentives to grow a high-quality subscriber list. Automate & Personalize – Build sophisticated, automated journeys for new leads, post-booking follow-ups, and re-engagement campaigns with timely, personalized messaging. Revenue & Relationship Focus – Use segmentation, A/B testing, and data analysis to increase conversions, bookings, and lifetime customer value while strengthening brand loyalty. Consultative Collaboration – Meet regularly with leadership to review metrics, share insights, and recommend new ideas that connect email strategy to broader marketing goals. Qualifications: Qualifications - Proven experience creating high-performing, revenue-driving email campaigns that balance creative flair with data-driven strategy. - Strong technical knowledge of email deliverability, domain authentication, and integrations. - Hands-on expertise with Mailchimp, Go High Level, and SendGrid (or similar). - Proficiency with Google Analytics and conversion tracking - Outstanding copywriting and design sensibility—able to craft messages that entertain, educate, and convert. - Demonstrated success building lead magnets and scalable list-growth strategies. - Experience in hospitality, events, or experiential marketing strongly preferred. - Advanced understanding of automation, segmentation, personalization, and A/B testing. - Comfortable acting as a consultative partner, not just a “send button” operator. If you can blend technical precision with creative storytelling, and you love transforming subscribers into raving fans and repeat customers, we’d love to hear from you.