
Digital Marketing Expert for Local Pet Service Launch (Recurring Revenue Model)
Upwork
Remoto
•8 hours ago
•No application
About
I’m launching a premium local pet waste removal service in the East Bay (Lamorinda & Oakland Hills, CA). It’s a recurring subscription model — customers pay monthly for weekly or bi-weekly yard cleanups. I was inspired by the success of other pet service brands that scaled rapidly with smart, data-driven marketing. I want to replicate that kind of growth curve here. About me: I’m a graphic designer and entrepreneur with years of experience building brands. I’ll be producing creative ad designs, visuals, and branding that cut through the noise. What I need is a brilliant technical digital marketing expert to help me: Run highly targeted Facebook/Instagram/Google ads to reach dog owners in my local zip codes. Reverse-engineer what made other successful pet services’ campaigns work (messaging, seasonal timing, premium positioning). Build funnels that move people from “never heard of us” → free trial cleanup → recurring subscriber. Track CAC and optimize campaigns to lower costs and scale efficiently. Who I’m looking for: Strong track record running local service campaigns (pet, home, lawn, cleaning, etc.). Analytical thinker who loves optimizing CAC. Experience with recurring-subscription funnels. Able to collaborate with me creatively — I’ll generate the visuals, you bring the targeting and technical brilliance. Budget: Open to hourly or project-based. Performance-based bonuses for hitting customer acquisition targets. If you’ve helped a local business grow recurring memberships, I want to hear from you. Please include specific examples (metrics if possible).