About

• Description
• The Digital Marketing Coordinator serves as a key strategic and tactical voice within the marketing team. This role is responsible for managing Greenville University’s digital presence across social media, campus TVs, email, web, and paid digital platforms. Reporting to the Assistant Director of Marketing, this individual will play a central role in shaping and executing the university’s digital strategy to enhance brand awareness, audience engagement, student recruitment, and alumni, donor, and community connection.
• This position leads all university-led social media efforts, monitors affiliated pages for brand alignment, manages website coordination with external vendors, and oversees relationships with digital marketing partners (including those managing paid advertising).

• The Digital Marketing Coordinator is a strategic and detail-oriented member of the marketing team that thrives in a fast-paced environment and is able to optimize the performance of all key digital channels at Greenville University. To be successful in this role, the Digital Marketing Coordinator should be equal parts storyteller, content strategist, and analytics-minded marketer with strong project management skills and a desire to stay up-to-date on current trends and best practices. This role is essential to ensuring the digital marketing is high quality, engaging, aligned with the institution’s brand, and consistent with the institution’s mission, vision, and strategic plan.

Key Responsibilities

1. Social Media Strategy & Management

• Lead content planning, publishing, and engagement across all official university social media channels.
• Collaborate with content creators to ensure messaging is consistent, on-brand, and aligned with strategic goals.
• Assist with the development of targeted campaigns for different student segments.
• Monitor and support affiliated university accounts (e.g., athletics, departments, student groups) to ensure brand consistency.
• Track performance using platform analytics and provide regular reports and recommendations.

2. Website Coordination

• Ensure website includes consistent messaging and visuals that align with the institution’s brand and resonates with prospective students and their families.
• Work with the website vendor to make any required changes in a timely and effective manner.
• Continually monitor website effectiveness, accuracy, and use—auditing web pages (GU, athletics, EI, etc.). regularly to ensure best practices are followed.

3. Digital Advertising and Vendor Management

• Work with Director of Marketing, Assistant Director of Marketing, content producers, and external vendors to ensure the university’s digital marketing efforts are in align with the mission and are supporting enrollment and fundraising goals.
• Manage the relationship with the digital marketing vendors, providing information and assets as needed.
• Ensure all the institution’s digital ads communicate the institution’s story—highlighting unique value propositions, academic programs, campus culture, and student success stories.
• Analyze data and report findings to Director of Marketing.

4. Email, TV, and Project Support

• Assist with email marketing campaigns as needed (including content, scheduling, segmentation, etc.)
• Assist with managing the campus TV network
• Provide regular updates to Assistant Director of Marketing and communicate any needs and issues quickly and effectively.
• Serve as liaison between external vendors and marketing team.
• Stay current with digital trends in higher education, social media platform updates, and emerging technologies.
• Demonstrate willingness to assist the team to ensure projects are completed on time and within budget.
• Oversee student workers, interns, and other staff as assigned.
• Requirements

Education

• Bachelor’s degree, preferably in Marketing, Communications, Digital Media, or a related field.

Experience

• 3-5 years of professional experience in digital marketing, social media, or related roles. Proven track record in developing and executing successful visual marketing initiatives.
• Demonstrated experience managing organizational social media accounts.
• Ability to manage multiple projects, meet deadlines, and collaborate with cross-functional teams.
• Salary Band: $29,250-$88,000/ Annually. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions and department budget.
• Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Greenville University's Mission

• Greenville University is liberal arts University that empowers students for lives of character and service through a transforming Christ-centered education. Our hiring practices reflect our commitment to be a Christ-centered institution.

• GREENVILLE UNIVERSITY: The university is located 50 miles east of St. Louis in an attractive residential community of approximately 7,000 people. Greenville was founded in 1892 and is affiliated with the Free Methodist Church yet draws students from 40+ denominations. For additional information, please visit our website: www.greenville.edu.
• Greenville University does not discriminate on the basis of race, color, age, sex, disability, family responsibilities, or national or ethnic origin, in employment opportunities, in keeping with applicable state and federal laws. In keeping with the mission of the institution, Greenville University seeks applicants with a strong commitment to the values and lifestyle of evangelical Christianity and who profess a personal relationship with Jesus Christ. As a Christian institution, we require faculty and staff to adhere to the University's Lifestyle statement and to enforce a religiously based code of conduct for all University employees. Women and minorities are encouraged to apply. Greenville University, as an educational institution affiliated with the Free Methodist Church USA, reserves the right to prefer employees on the basis of religion (Title VII, Sections 702-703, United States Civil Rights Act of 1964 as amended).