About

Brand & Marketing Manager (Freelance-Friendly)
True Sons Grooming Overview True Sons Grooming is redefining men’s hair and beard dye with premium, at-home solutions designed for modern lifestyles. We’re entering an exciting new chapter, with a major product launch on the horizon, and we’re looking for a Brand & Marketing Manager to help lead the way. This role blends strategy and execution: you’ll guide brand messaging, manage digital platforms, and keep our loyal customers engaged - all while helping introduce our next generation of products.
This position is especially well-suited for a freelance marketer who enjoys short bursts of project-based work, but wants the chance to make a tangible impact with a growing consumer brand. What You’ll Do * Drive brand consistency across all channels—voice, visuals, and customer touchpoints. * Shape messaging and repositioning strategy for our upcoming launch. * Build and manage marketing calendars, campaigns, and performance updates. * Create content (social, email, web, packaging) using Canva, with light photo/video editing. * Manage Shopify storefront updates, Klaviyo flows, and customer retention campaigns. * Coordinate with partners (Amazon, SEO, designers, developers) to keep everything running smoothly. * Support product testing, beta communications, and launch messaging in collaboration with ops and logistics. What We’re Looking For * 3–5+ years in brand/marketing (startup or consumer goods experience a plus). * A balance of creative vision and performance-driven thinking. * Hands-on skills in Shopify (required), Klaviyo, and Canva; Amazon Seller Central basics a plus. * Strong writing and design sense; able to create clear, compelling, customer-first content. * Self-starter who thrives in a small, collaborative, remote team. * Comfortable with project-based, freelance-style work rhythms. Bonus Points * Experience with product repositioning or launches. * Background in grooming, beauty, or CPG. * Familiarity with influencer programs or customer loyalty tools. About Us At True Sons Grooming, our mission is simple: help people look and feel their best. We believe dyeing should be quick, discreet, and natural-looking - so we create products that fit seamlessly into modern routines. If you’re a marketer who loves building brands, shaping stories, and seeing your work come to life across digital platforms - whether full-time or freelance - we’d love to hear from you.