Content Writer to Transform Expert Insights Into Engaging Homeowner Articles (Ongoing Work)

Content Writer to Transform Expert Insights Into Engaging Homeowner Articles (Ongoing Work)

Content Writer to Transform Expert Insights Into Engaging Homeowner Articles (Ongoing Work)

Upwork

Upwork

Remoto

21 hours ago

No application

About

Hi! I run Gecko Gutter, a gutter installation and leaf guard company. I’m looking for a writer who can help me take the knowledge I’ve gathered over years in the field and turn it into clear, engaging, genuinely useful content for homeowners. It's important that we NOT churn out generic SEO copy. I want enjoyable content that actually helps people — the kind that AI and search engines recognize as expert, trustworthy, and worth sharing. If you enjoy learning new things, asking good questions, and writing content that feels human and approachable, we may be a great fit. WHAT YOU'LL BE WORKING ON First Phase Refreshing 4–5 of my existing service pages, improving clarity and presentation Writing one short blog post (~800–1,000 words) as our initial project Timeline: Service pages: within 2–4 weeks First blog post: within 2 weeks of starting Ongoing Phase If we work well together, I’d love to continue with: One blog post every two weeks (Topics provided — all based on real homeowner questions and industry insight.) HOW WE'LL WORK TOGETHER Before each piece of content: I’ll share the topic. We’ll hop on a quick 15–20 minute call so I can give you the insider knowledge, stories, or explanations you’ll need. You’ll turn that into a polished, homeowner-friendly article. In other words: you bring strong writing and research skills; I’ll bring the gutter expertise. WHAT THE WRITING SHOULD FEEL LIKE This part is important to me. The tone should be: -Confident and professional (I work in a male-dominated field and my content must reflect true expertise) -Friendly and approachable -Clear and conversational -Helpful, not salesy -Original — not the stiff SEO writing you often see on home service sites Think: “expert who explains things well,” not “keyword robot.” Light SEO Skills Needed Nothing too technical — just the basics: -Clean structure -Natural use of relevant terms -Useful headings -A look at what’s already ranking, so we can create something better -Meta title & meta description -Suggestions for internal links -No backlinking, keyword spreadsheets, or advanced SEO tools required. WHO I'D LOVE TO WORK WITH Someone who: -Writes clearly and thoughtfully -Enjoys research -Can translate expert input into digestible content -Communicates well -Proofreads carefully -Meets deadlines -Produces human, original writing (no AI paraphrasing) You don’t need experience writing about gutters or roofing — just curiosity and strong writing instincts. PAYMENT I’m flexible. We can do fixed price per article, hourly, or another structure if you prefer. Please include your rate or preferred pricing model in your proposal. TO APPLY Please send: A few writing samples with context Your preferred pricing structure Thank you for reading! Looking forward to finding someone who enjoys this kind of work and can help bring my knowledge to life on the page.