About

• Description
• Title: Commercial Growth Manager
• Status: Full-Time, Exempt
• Location: Hybrid TN/ Remote
• Travel: 40%

The Commercial Growth Manager plays a pivotal role in executing Southern Orthodontic Partners’ commercial growth strategy. This leader will be responsible for partnering with the Chief Commercial Officer (CCO) to drive three high-impact enterprise initiatives

• Treatment Coordinator (TC) Standardization Program – implementing consistent, best-in-class TC processes to improve patient conversion, treatment acceptance, and experience.
• Digital Treatment Transformation – collaborating to build and execute a playbook to accelerate the network’s transition from traditional bracket systems to modern digital modalities.
• Doctor Growth Add Program – supporting the execution of the current strategy and partnering with the RDO to expand clinical capacity and drive revenue growth.
• Working closely with the CCO, Regional Directors of Operations (RDOs), Practice Managers (PMs) and TC’s, the Commercial Growth Manager ensures programs are adopted consistently and provides hands-on support to drive results at the practice level.

Key Responsibilities

• Program Execution & Enablement
• Execute the day-to-day implementation and management of SOP’s TC Standardization, Digital Transformation and Doctor Growth Add initiatives.
• Partner with RDOs and PMs to operationalize playbooks, performance dashboards, and field training.
• Monitor progress and collect data to support reporting for executive leadership.
• Identify and escalate/remove barriers to adoption in collaboration with Operations and Clinical teams.
• Field Partnership & Influence
• Serve as the commercial liaison between the CCO and field teams, to ensure clarity and consistent execution.
• Support practice-level leaders in understanding the “why” behind initiatives and connecting them to local growth goals.
• Provide support to Clinical Leadership to ensure new doctor integration and digital treatment transitions are seamless, patient-centered, and profitable.
• Foster a culture of accountability, continuous improvement, and growth-minded collaboration across regions.
• Analytics, Insights & Continuous Improvement
• Use data and performance metrics to identify trends, gaps, and best practices across practices and regions.
• Create feedback loops from the field to inform program enhancements and refine strategies in real time.
• Partner with Marketing and Finance to measure the ROI of commercial programs and prioritize high-impact initiatives.

• Requirements

Key Competencies

• · Commercial Execution: Strong understanding of how to operationalize growth strategies within multi-site healthcare or dental organizations.
• · Data-Driven Mindset: Uses analytics to inform decisions, track KPIs, and communicate progress effectively.
• · Operational Savvy: Knows how to work effectively with field operators and understands practice-level processes.
• · Change Leadership: Brings energy and resilience to drive adoption of new programs, technologies, and behaviors.
• · Clinical & Technical Agility: Familiarity with orthodontic workflows, treatment modalities, and emerging digital technologies.
• · Communication & Presentation: Strong communicator who can simplify complexity, energize teams, and inspire confidence.

Key Success Factors

• · Exceptional interpersonal skills (high EQ)
• · Ability to communicate effectively both 1-1 and in a group
• · Ability to diagnose root cause issues impacting Practice performance
• · Financial acumen to include P&L understanding and KPIs
• · Proven ability to influence at all levels
• · Adaptive to change and open to brainstorming new ideas to improve Practice performance

Ideal Background

• · 7+ years of experience in multi-site healthcare, dental/orthodontic, or consumer health environments.
• · Proven success in leading field-level growth initiatives, performance improvement programs, or commercial enablement.
• · Strong understanding of patient journey, sales conversion, and treatment adoption in healthcare services.
• · Experience working cross-functionally with operations, clinical, and marketing teams.
• · Bachelor’s degree preferred