About

DRFT Marketing specializes in bridging the gap between brands and micro/nano-influencers to create impactful campaigns on TikTok and Instagram. By leveraging influencers with authentic, personal connections to their audiences, we deliver higher conversion rates and meaningful engagement. Why our Influencers? Higher Engagement Rates Nano and Micro influencers often have engagement rates of 3% to 10%, compared to the 1% to 3% typically seen with Macro and Mega influencers. Improved ROI Brands can see an average ROI of $6.50 for every $1 spent on influencer marketing, but this figure can climb higher—up to $11.69 when leveraging these smaller influencers. Targeted Reach Micro influencers cater to specific niches, allowing brands to actually connect with targeted audiences. This focused approach can lead to conversion rates that are up to 10 times higher than traditional influencer marketing approach.