About

We are seeking a talented designer to create a visually premium brochure for Lanka Ice, showcasing our full product portfolio. The brochure should appeal to both B2B and B2C markets, emphasizing our brand's purity, reliability, and innovation. The design should be modern and clean, using cold tones to evoke a sense of luxury and industrial trustworthiness. Objective: Create a visually premium, yet industrially credible brochure showcasing Lanka Ice’s full product portfolio — from industrial ice (block, flake, tube) to luxury crystal-clear cocktail ice. The brochure should strengthen brand perception across B2B (hospitality, logistics, seafood, construction, wellness) and B2C (premium beverage / lifestyle) markets. Key Message: “Sri Lanka’s Leading Ice Manufacturer — Pure. Reliable. Refreshingly Cold.” Design Style: Modern, clean layout with cold tones (white, icy blue, silver). Use subtle gradients or textures evoking frozen surfaces or transparency. Combine industrial trustworthiness (for B2B buyers) with luxury minimalism (for the Crystal Collection). Tone of Voice: Confident, premium, clean — focus on purity, reliability, and innovation. Format: A4 tri-fold or bi-fold (confirm both print and digital PDF versions). High-resolution images suitable for print. HQ images will be provided once the content and layout are finalized. References / Moodboard: Use provided PDF and image set as design language reference — clean, blue/white palettes with emphasis on texture, light reflection, and purity. Notes: 1. The brochure’s primary audience is a mix of business buyers (restaurants, hotels, fisheries, spas, construction) and lifestyle consumers (premium drinks or events). Emphasize versatility. 2. The Crystal Collection will appear as a distinct luxury sub-section with a black/gold or dark aesthetic, clearly separated from the industrial section. 3. The brochure must clearly communicate that Lanka Ice handles **everything to do with ice**, including: - Block, crushed, flake, and tube ice - Ice baths - Clear ice and cocktail ice (spheres, cubes, diamonds, highball spears) - Fruit-infused clear ice - Ice bars and carvings for events - Outdoor event setups and snow-effect areas (large-scale ice coverage) - Custom sizes and special inserts (ability to freeze almost any object inside clear ice with sufficient lead time) 4. Photo priority order is confirmed as: 1. Crystal ice (sphere, cube, spear, diamond) 2. Tube Ice packaging 3. Industrial forms (block, flake, crushed) 4. Ice sculptures 5. Colored or fruit-infused ice for freshness and lifestyle appeal 5. No prices to be shown — focus on product type, use case, and quality. 6. Logo usage: use the blue logo version on light backgrounds, maintain clean spacing, and do not alter proportions. 7. QR and contact info to be repeated on the back page, placed at the bottom with hotline and QR code. 8. Copy is mostly final, but designers may adjust layout text hierarchy and minor phrasing for clarity. 9. Use original Lanka Ice imagery wherever possible. Stock photos may be used only for subtle background textures if needed. 10. English-only version 11. Printing specifications: full color CMYK, 300 DPI, glossy or matte finish to be confirmed after first proof.