About

I’m launching a year‑ahead astrology book: Metamorphosis in Motion – The Astrology of 2026 (Kindle pre‑order now, release Oct 19; paperback & hardcover follow). I need an expert to own performance marketing and Amazon SEO through Q4, with the goal to scale pre‑orders and early sales, win on “Horoscopes/Astrology” shelves, and build a sustainable ranking flywheel. Price points: Kindle $7.30, Paperback $16.30, Hardcover $25.30. Assets ready: A+ modules, Brand Story The link on Amazon: https://www.amazon.com/dp/B0FQBD7D2T A) Amazon (must‑have) Build/optimize Sponsored Products structure: Auto → harvest → Manual (Exact/Phrase/Broad) with search‑term isolation, negatives, and placement multipliers (Top of Search, Product Pages). Product Targeting on top competitor ASINs (Llewellyn 2026, Moonology Diary 2026, Old Farmer’s Almanac 2026, etc.). Keyword indexing & SEO: finalize 7 backend boxes (≤50 chars each), confirm indexing for “yearly horoscope 2026, lunar calendar, eclipse dates, Mercury retrograde 2026, Saturn–Neptune, Uranus in Gemini, Pluto in Aquarius, Jupiter in Leo/Cancer, Fire Horse, Sun & Rising, numerology, Kabbalah.” Weekly optimization: bid/budget adjustments, negatives, dayparting tests, ASIN adds, and conversion diagnostics. Attribution & off‑Amazon measurement: set up Amazon Attribution for external campaigns to the ASIN/Store page. B) Facebook/Instagram (Meta Ads) Full‑funnel campaign: Prospecting → Remarketing with interests/lookalikes (astrology, lunar cycles, numerology, New Age). Creative testing (static, carousels, short video) using my existing assets (book mockups, lifestyle images, A+ graphics). Use Amazon Attribution links in ads to measure add‑to‑cart and purchase impact on Amazon. C) Analytics & Reporting Set clear weekly KPIs: CTR, CPC, CVR, ACOS, ROAS, TACOS, Top‑of‑Search %, Ordered Revenue/Units (Amazon); CTR, CPC, ROAS, Reach/Frequency (Meta). Deliver a simple weekly dashboard + 30‑day plan (what we scale, what we cut, and why). Success Targets (we’ll refine together) Amazon Ads ACOS initially ≤ 50–65% on eBook (ramping down as rank/co‑ops improve). TACOS trend down month‑over‑month as organic rank grows. Grow keyword rank/top‑of‑search share on: 2026 horoscope, yearly horoscope 2026, lunar calendar 2026, eclipse dates 2026, Mercury retrograde 2026, and transit long‑tails (Saturn–Neptune 0° Aries, Uranus in Gemini, Pluto in Aquarius, Jupiter in Leo/Cancer). Maintain profitable Product Targeting on 10–20 competitor ASINs.